- Pepe changed hands around $0.00000058 and fell 9% amid steep declines in memecoins.
- Dogecoin and Shiba Inu also posted losses, while Fartcoin plunged about 13%.
- Memecoins struggle as privacy-focused coins gain attention.
Pepe was among the weakest performers over the past 24 hours as momentum faded across the memecoin segment of the cryptocurrency market.
The pullback was not limited to Pepe. Several leading memecoins that posted strong gains in early January 2026 also retreated as investors took profits in a broader market repositioning.
Sentiment shifted toward privacy-oriented cryptocurrencies, coinciding with declines in tokens such as Dogecoin, Shiba Inu and Bonk.
Smaller names felt the selling pressure more acutely, with some memecoins suffering double-digit drops.
Pepe price falls 9%
The frog-themed memecoin Pepe fell about 9% on Thursday during U.S. trading hours as the broader category experienced widespread losses.
The token traded near $0.0000059 after sliding from recent highs around $0.0000065, with selling pressure increasing amid heavier trading activity.
Data from CoinMarketCap show daily trading volume rose about 32% to over $795 million, suggesting intensified downward momentum.
The retreat could prompt further losses and give bears additional momentum.
Pepe experienced a strong upswing earlier in the year as a broader memecoin rally gathered steam.
Speculative inflows and widespread interest in memecoins fueled that advance.
As with many tokens in the sector, profit-taking after rallies has opened the door for a fresh correction.
Pepe reached highs near $0.0000070 on January 14, 2025, but it could now revisit lows around $0.0000055.
Dogecoin and Shiba Inu register losses
The wider memecoin sell-off pushed the category’s total market capitalization down almost 4% to $44.9 billion, while daily trading volume fell about 19% to roughly $5.7 billion.
Dogecoin (DOGE) saw modest profit-taking, slipping roughly 5% to $0.14.
Its market capitalization remained about $23.9 billion, keeping it the largest memecoin by value despite giving back gains recorded when Bitcoin climbed to nearly $97,000 on Wednesday.
Ethereum-based Shiba Inu (SHIB), which had risen with the broader market, traded near $0.0000085 — a decline of around 4% over 24 hours.
Solana-based Bonk (BONK) last changed hands at about $0.0000105, down roughly 7% on the day, while Official Trump (TRUMP) fell about 5% to near $5.43.
Floki (FLOKI) was among the laggards, dropping about 8% in the past 24 hours to roughly $0.000051.
SPX6900 (SPX), a satirical, anti-establishment memecoin that previously surged, remained under pressure and traded near $0.57, more than 10% lower on the day.
Pudgy Penguins, a memecoin associated with the popular NFT collection, changed hands around $0.012, down about 7% over the last 24 hours.
Fartcoin posted more significant losses, plunging about 13% and trimming gains to roughly $0.37.