- Avalanche is preparing to launch a new era of on-chain royalty payments.
- The blockchain platform has partnered with Record Financial, a technology company pioneering innovations in the music industry.
- The collaboration will enable Record to leverage blockchain power to deliver instant, verifiable payments.
Avalanche’s team announced Thursday its collaboration with Record, an initiative poised to accelerate payments while empowering creators as blockchain gains traction across the creative economy.
AVAX, Avalanche’s native token, saw modest gains as bulls worked to hold key support levels.
Record Financial and Avalanche team up to streamline royalty payments
Payments across the music industry are undergoing a digital transformation, creating an ecosystem designed to eliminate delays, opaque accounting and uncertainty.
Those longstanding problems continue to plague the sector.
Record Financial positions its platform at the center of a structural change in how royalties are tracked and distributed.
Built natively on Avalanche, the system is designed to aggregate and standardize royalty data from multiple sources.
Traditional royalty workflows rely on publishers and distributors to process revenue from streams, downloads and live performances through slow, manual and cross-border channels.
These delays — often stretching for months — can significantly reduce creators’ income and opportunities.
Record aims to leverage its growing traction and Avalanche’s on-chain capabilities to reimagine the process, creating a unified, verifiable ledger that reconciles data in near real time.
The platform is designed to support payments in stablecoins such as USDC, delivered directly to creators’ digital wallets.
Travis Garrett, CEO of Record Financial, said:
“Blockchain gives the music industry the opportunity to rebuild its financial foundation around transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we are addressing problems that have held the industry back for generations — payment delays, missing checks and unclear ownership.”
The partnership builds on Record’s existing roster, which already includes major artists such as Armani White, Lil Tjay and A$AP Ferg.
Morgan Krupetsky, Vice President of Onchain Finance at Ava Labs, added:
“Record is a powerful example of how blockchain can modernize legacy industries. Music royalties represent a market worth more than forty billion dollars a year, and bringing this infrastructure on-chain creates fairness, efficiency and new economic opportunities for creators worldwide.”
AVAX price outlook amid growing blockchain adoption
AVAX, the native token of the Avalanche ecosystem, plays a crucial role in transaction processing and network security.
Its market performance therefore serves as a key indicator of the platform’s momentum.
On November 20, 2025, AVAX traded near $13.58, down about 2% over the previous 24 hours.
The token has declined roughly 19% over the past month.
The recent buzz around spot exchange-traded funds, treasury allocations and regulatory developments has previously supported AVAX.
However, the latest sell-off took place amid macroeconomic headwinds that also pushed Bitcoin to significant lows.
Analysts suggest AVAX could fall toward $10 before recovering above $20 as cryptocurrency markets rebound, though short-term volatility remains likely.