Asset management firm Strive Asset Management has significantly increased its Bitcoin holdings with a sizable new purchase announced minutes ago by CEO Matt Cole.
The firm acquired an additional 2,500 BTC for just over $185 million, demonstrating continued institutional confidence in the cryptocurrency despite recent market volatility. This purchase raises Strive’s total Bitcoin holdings to approximately 19,000 BTC, reinforcing its standing among aggressive institutional accumulators.
According to Cole’s post on X, the average purchase price for the new acquisition was $74,092 per bitcoin. Strive also shared strong internal performance metrics tied to its Bitcoin strategy: quarter-to-date (QTD) BTC yield is reported at 23.0%, while year-to-date (YTD) BTC yield stands at 36.7%.
The firm disclosed an “amplification ratio” of 57%, a measure that indicates how Strive enhances its Bitcoin exposure relative to its capital base, potentially through structured financial strategies. This ratio suggests the company is using financial tools to magnify its effective exposure to BTC while managing capital allocation.
Alongside the large BTC accumulation, Strive emphasized prudence by strengthening its cash position. The company confirmed it increased cash reserves to secure an 18-month dividend runway, balancing aggressive crypto exposure with shareholder stability and liquidity planning.
Strive acquired an additional 2,500 $BTC for ~$185.2M at an average cost of ~$74,092 per bitcoin.
STRIVE SNAPSHOT
Bitcoin holdings: 19,000
QTD BTC Yield: 23.0%
YTD BTC Yield: 36.7%
Amplification ratio: 57.0%Cash was increased to maintain 18-month dividend reserve.$ASST $SATA pic.twitter.com/eTPHmMHBh1
— Matt Cole (@ColeMacro) June 2, 2026
Strive has been a long-term proponent of Bitcoin. Last year the firm outlined plans to accumulate as many as 75,000 BTC, largely expecting to source coins from Mt. Gox sales. That long-range target positions Strive as one of the more ambitious institutional buyers in the crypto market.
Notably, this announcement comes during a week in which Strategy, the world’s largest corporate holder of Bitcoin, disclosed a modest sale of some of its holdings. While Strategy’s move was relatively small, Strive’s purchase highlights diverging institutional approaches to Bitcoin allocation.
With 19,000 BTC and robust reported yields, Strive is signaling confidence in the long-term outlook for Bitcoin while maintaining cash reserves to support dividends and manage risk. The firm’s combination of sizable accumulation and liquidity planning illustrates a strategic balance between capitalizing on cryptocurrency appreciation and protecting shareholder interests.