- Avalanche is set to usher in a new era of royalty payments on-chain.
- The blockchain platform has partnered with Record Financial, a pioneering technology firm in the music industry.
- The collaboration will enable Record to leverage blockchain to deliver verifiable, near-instant royalty payments.
The Avalanche team announced its partnership with Record on Thursday — a move that could speed payouts and empower creators as blockchain adoption spreads across the creative economy.
AVAX, Avalanche’s native token, ticked higher as price action attempted to hold a key support level.
Record Financial and Avalanche partner to overhaul royalty payments
Royalty payments across the music industry are being reshaped by digital innovation, with new ecosystems designed to eliminate delays, opaque accounting and uncertainty.
Those problems have long plagued the industry.
Record Financial positions its platform at the center of a structural shift in how royalties are tracked and paid.
Built natively on Avalanche, the system is designed to aggregate and standardize royalty data from multiple sources.
Traditional royalty workflows rely on publishers and distributors, each processing revenues from streams, downloads and live performances through slow, manual and cross-border channels.
Those delays — often lasting months — can materially reduce income and opportunity for creators.
Record aims to leverage its growing traction and Avalanche’s on-chain capabilities to remake the process, creating a unified, verifiable ledger that reconciles data in real time.
The platform is structured to support payouts in stablecoins such as USDC, delivered directly to creators’ digital wallets.
Travis Garrett, chief executive officer of Record Financial, said:
“Blockchain gives the music industry an opportunity to rebuild its financial foundations around transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we address issues that have constrained the industry for generations — delayed payments, lost checks and a lack of clarity around ownership.”
The partnership builds on Record’s existing roster, which already includes major artists such as Armani White, Lil Tjay and A$AP Ferg.
Morgan Krupetsky, vice president of on-chain finance at Ava Labs, added:
“Record is a powerful example of how blockchain can modernize a legacy industry. Music royalties represent a market worth more than forty billion dollars a year, and bringing that infrastructure on-chain creates fairness, efficiency and new economic opportunities for creators worldwide.”
AVAX price outlook amid growing blockchain adoption
AVAX, the native token of the Avalanche ecosystem, plays a central role in powering transactions and securing the network.
As a result, its market performance is a key indicator of platform momentum.
As of November 20, 2025, the token traded near $13.58, down about 2% over the previous 24 hours.
The token has fallen roughly 19% over the past month.
Earlier buzz around spot exchange-traded funds, treasury allocations and regulatory developments had supported AVAX’s price.
However, the recent pullback occurred amid broader macroeconomic headwinds that also pushed Bitcoin down to lower levels.
AVAX’s price could reflect the wider slump and fall toward $10 before rebounding above $20 if crypto markets recover.