- Hedera (HBAR) has accelerated its downward trajectory.
- The token fell toward $0.10 amid persistent selling pressure and a broader weakening in the cryptocurrency market.
- This decline occurred despite Hedera’s partnership with the McLaren F1 team.
The price of Hedera dropped alongside other cryptocurrencies on Friday, hitting a daily low near $0.10.
After a sharp sell-off on January 19, HBAR rebounded slightly to roughly $0.115.
However, continued risk-asset selling forced buyers to step back, making the short-term uptick appear like a pause before a potentially deeper decline.
This outlook is reflected across the altcoin ecosystem as Bitcoin struggles below $90,000.
Profit-taking amid macroeconomic and geopolitical headwinds pushed BTC to a low of $87,700, and it is currently trading around $89,230.
HBAR falls despite McLaren partnership
Struggling altcoins, including HBAR, face downside risk. Hedera has not managed to build sustained upward momentum, even after announcing a high-profile partnership with McLaren.
On Thursday, the Hedera team revealed a multi-year collaboration with McLaren Racing, naming the crypto firm an Official Partner of the McLaren F1 Team.
Several crypto firms, including Coinbase, Crypto.com and Bybit, previously struck major sports sponsorship deals. Hedera intends to use this partnership to expand its reach.
“Partnering with one of the most recognizable sports brands in the world is a major step for the Hedera ecosystem. It gives us the chance to show what Web3 can look like when built on a network people can trust and tied to experiences fans truly want,” said Charles Adkins, CEO of HBAR, Inc.
HBAR technical outlook
The HBAR chart shows a clear downtrend, with price well below key moving averages.
The altcoin has been in a prolonged decline since January of last year, after peaking near $0.35.
Technical indicators point to further downside risk. HBAR broke the $0.12 support level earlier this month and is now hovering around $0.10, while momentum oscillators such as the RSI are trending lower. The token sits below all major moving averages.
If buyers fail to reclaim $0.11, losses could accelerate toward October lows near $0.0976.
Hedera’s market capitalization stands at roughly $4.65 billion, reflecting a 65% decline from July 2025 highs, compounded by a drop in total value locked to $61.5 million and a 16% decrease in stablecoin supply over the past week.
HBAR futures traders have increased short exposure, anticipating further pressure in the absence of ETF inflows.
Analysts note that while a rebound could reach $0.16, current indicators favor consolidation or a deeper correction unless Bitcoin stabilizes.
At present, BTC itself remains under pressure as some investors rotate into gold.