- House of Doge acquires majority control of Italy’s U.S. Triestina Calcio 1918.
- Cryptocurrency payments for tickets, food and merchandise on Triestina match days.
- Dogecoin price holds key support at $0.1918 with upside targets near $0.86.
House of Doge, the corporate arm of the Dogecoin Foundation, has become the largest shareholder in U.S. Triestina Calcio 1918.
The acquisition, completed together with merger partner Brag House Holdings (NASDAQ: TBH), brings a commercial vehicle for cryptocurrencies directly into the ownership structure of the historic Italian club.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025
Club officials say the transaction provides immediate capital and establishes a plan to pilot crypto payments at the club’s home ground, Stadio Nereo Rocco.
Triestina was founded in 1929 and once competed in the early seasons of Serie A, but has spent decades outside Italy’s top flight.
House of Doge declined to disclose the exact size of its stake. Company leaders emphasize that funds will support football operations and community programs.
What the takeover means for Triestina
Triestina currently faces the sporting challenge of avoiding relegation from Serie C.
The new owner says it will prioritize short-term stability and long-term growth.
Management plans to allocate resources to strengthen the squad and improve back-office systems.
At the same time, advisors with top-league experience have been hired to help modernize the club’s commercial approach.
House of Doge intends to pilot cryptocurrency as a practical payment option on match days.
Supporters are expected to be able to buy tickets, concessions and club merchandise using digital currencies.
The club and House of Doge say the move aims to improve the fan experience and diversify revenue streams.
Brag House Holdings provides a listed structure and governance framework for the partnership, while its game and fan engagement platforms are expected to connect with Triestina’s audience.
Dogecoin price outlook
Analysts tracking Dogecoin (DOGE) say the meme coin is approaching a technical inflection as market interest returns.
Market analysis points to a long-term rising triangle pattern with key support in the $0.16–$0.19 range.
$Doge/Monthly
💥 Ignore the noise
A no-wick monthly chart shows just how bullish we are ✍️#Dogecoin pic.twitter.com/zTvYKMFgDc— Trader Tardigrade (@TATrader_Alan) October 18, 2025
Near-term resistance levels are around $0.205 and $0.227, with a nearer target at approximately $0.242.
More bullish scenarios place later resistance levels higher, such as $0.45 and $0.86, and some commentators even speculate on a long-term $1.50 possibility if momentum builds.
Other analysts suggest that DOGE needs to hold above $0.1918 to reach toward $0.2054, while a drop below $0.1918 could open a slide toward $0.1820.
House of Doge becoming the largest shareholder of U.S. Triestina Calcio 1918, together with the rollout of stadium payments, retail and community programs, could be a meaningful catalyst for Dogecoin’s price.
Furthermore, if Triestina’s stadium payments, retail offerings and community initiatives successfully implement cryptocurrency in practical and fan-friendly ways, the outcome could provide a tangible model for other clubs and investors to follow.