- BNB price reached new all-time highs amid a surge of institutional interest.
- After Nano Labs earlier in the day, CEA Industries Inc. (Nasdaq: VAPE) and 10X Capital are targeting up to $1.25 billion to acquire BNB.
- The initiative could push BNB’s price sharply higher in the coming days.
BNB climbed to a fresh record of $859 on Monday as unprecedented institutional demand and a strategic corporate treasury bid for digital assets captured market attention.
Following Nano Labs’ earlier move that helped lift BNB’s value this week, another Wall Street-backed group stepped into the spotlight, fueling a wave of listed companies exploring BNB exposure.
The new initiative aims to raise as much as $1.25 billion for BNB through CEA Industries, Inc. and 10X Capital — a plan supported by YZi Labs and Binance founder Changpeng Zhao.
At the time of writing, BNB was trading around $847.
CEA Industries and 10X Capital make a bold BNB play
On Friday, CEA Industries Inc. (Nasdaq: VAPE) and 10X Capital, with support from YZi Labs, announced a $500 million private placement.
The firms intend to form the largest publicly listed BNB treasury company in the United States.
The deal, which could grow to $1.25 billion through exercised warrants, is structured to acquire significant BNB holdings and to offer institutional and retail investors exposure to the BNB Chain ecosystem.
More people/money buying BNB. https://t.co/306HbGEsns
— CZ 🔶 BNB (@cz_binance) July 28, 2025
That initiative, led by David Namdar — co-founder of Galaxy Digital — and Russell Read, former chief investment officer at CalPERS, arrives as BNB is increasingly in focus.
The token’s ascent to a new all-time high highlights these plans and draws added scrutiny toward the cryptocurrency.
“Treasury companies have proven to be the cleanest and most transparent gateway for institutions to access digital assets. Given that BNB powers hundreds of millions of users worldwide, now is the right time for a well-capitalized BNB treasury company to enter the U.S. market,” said Hans Thomas, founder and CEO of 10X Capital.
The PIPE attracted more than 140 subscribers, including both institutional and crypto-native investors.
In addition to YZi Labs, participants include Pantera Capital, GSR, Borderless, Arrington Capital, Blockchain.com, Kenetic, and Protocol Ventures.
BNB, SOL and XRP gains driven by treasury strategies
BNB’s price advance aligns with broader market enthusiasm for digital asset treasury strategies.
Trading near $847 with a 4.6% daily gain and $3.9 billion in volume, BNB is positioned for a possible run toward $1,000 or beyond.
A large portion of the rally stems from a surge in BNB treasury commitments — a trend that is also visible across Solana, XRP and Ethereum.
For BNB, such efforts include moves by Nano Labs and Windtree Therapeutics, which recently disclosed a $700 million commitment to a BNB treasury strategy.
Elsewhere, VivoPower International launched an XRP-focused treasury, while Upexi and DeFi Development Corp. have targeted SOL as a treasury asset.