- Berachain’s price ticked up amid news of an inaugural BERA treasury strategy.
- Greenlane Holdings’ bet not only strengthens its treasury playbook but could spark a wave of corporate adoption, driving the token higher.
- The crypto industry is witnessing a surge in digital-asset treasuries.
Berachain’s price rose as the broader crypto market showed signs of a modest recovery on Monday, October 20, 2025. BERA gained about 8%, largely fueled by the announcement that Nasdaq-listed Greenlane Holdings raised $110 million with a view toward a BERA treasury strategy.
With the native Berachain token retesting the $2.15 level following this notable institutional interest, bulls may target further upside. The altcoin’s intraday gains came alongside movements from other projects such as Bio Protocol and Helium.
Greenlane pursues the first dedicated BERA token treasury
Digital asset treasuries are gaining traction as traditional financial firms increasingly embrace cryptocurrencies.
Tokens like Ethereum, Ripple’s XRP, Solana and BNB have seen major treasury plays from Wall Street entities. Among smaller-cap tokens, Berachain has recently grabbed headlines.
On Monday, Greenlane Holdings, a Florida-based distributor of premium smoking accessories and lifestyle products, announced it had raised $110 million through a private placement in its public stock.
Polychain Capital, Blockchain.com, Kraken, North Rock Digital and CitizenX are backing the initiative.
The Berachain Foundation also supports the company’s move, which aims to establish the “first and only” BERA-focused digital asset strategy—at least for now.
Greenlane emphasized that its BERA allocation will be executed through “BeraStrategy,” an inaugural digital asset treasury initiative focused exclusively on accumulating BERA.
BeraStrategy will execute token purchases via open-market and over-the-counter transactions.
“I think BERA’s key differentiator is its source of yield—unlike traditional PoS chains such as Ethereum and Solana, BERA’s yield is driven by monetizing its block rewards. I believe there is untapped potential in institutional growth for Berachain overall,” said Ben Isenberg, Chief Investment Officer of BeraStrategy.
What this could mean for Berachain’s price
As Greenlane’s BeraStrategy takes shape, market watchers are assessing its potential impact on BERA’s valuation trajectory.
The industry-wide movement, with tokens like ETH, BNB, XRP and SOL in focus, has helped underpin optimistic sentiment around several altcoins.
An influx of capital and subsequent accumulation would likely position Greenlane among the largest public holders of BERA.
Greenlane’s launch marks the beginning of a new era for Berachain, as it expands into the traditional capital markets, and unlocks the potential of Proof of Liquidity for the masses.
— Berachain Foundation 🐻⛓ (@berachain) October 20, 2025
Digital asset treasuries are viewed as a major adoption channel for cryptocurrencies, and analysts consider continued accumulation a potential catalyst for the next growth phase for select tokens.
A $110 million commitment toward BERA purchases is a statement of conviction; buying across OTC and open markets could provide additional upward price pressure.
Broader crypto market sentiment and the success of the strategy rollout will be two near-term factors bulls will weigh.
In terms of price targets, the $2–$4 range represents the first area of resistance, while further gains could put $8–$10 into view.
BERA’s all-time high was $14.99 in February 2025. Key support levels sit in the $1.60–$1.20 area.
The all-time low was $0.87, reached on October 11, 2025.