- SRM signs $100 million agreement to launch a TRON-based treasury strategy
- TRX price rises as reverse merger with SRM gains momentum
- Justin Sun named advisor as SRM rebrands to Tron Inc.
Justin Sun’s TRON (TRX) has seen a notable uptick in market momentum following a high-profile reverse merger and a strategic investment arrangement involving SRM Entertainment.
The TRX price rose about 3% over the past 24 hours, driven by the announcement that SRM Entertainment will acquire TRX holdings worth $100 million and rebrand as Tron Inc.
Deal between SRM Entertainment and TRON
According to the announcement, Nasdaq-listed SRM Entertainment entered a $100 million investment agreement with a private investor. The transaction is set to be facilitated by Dominari Securities, based in Trump Tower, which will act as the exclusive placement agent.
The investment is intended to launch a TRON Treasury Strategy designed to hold significant TRX reserves as part of the company’s long-term capital planning.
Under the terms, SRM will issue Series B convertible preferred shares and warrants valued up to $210 million—one of the largest token-backed capital allocations by a public company to date.
Alongside the strategic investment, Justin Sun, founder of the TRON blockchain, has been appointed as an advisor to SRM Entertainment.
Tron Inc replaces SRM on Nasdaq
As part of the agreement, SRM will formally change its name to Tron Inc., signaling a new chapter in the company’s mission and operations.
The rebrand follows Justin Sun’s advisory appointment and highlights his renewed prominence after years of decentralized leadership within the TRON ecosystem.
SRM CEO Rich Miller described the investment as both financial and ideological, reflecting confidence in TRON’s role in building next-generation financial infrastructure.
Reports indicate that Donald Trump Jr. and Eric Trump assisted in facilitating the reverse merger, and Eric Trump is expected to assume a key position at Tron Inc.
The founder’s involvement underscores a growing alignment between Sun and members of the Trump family, who have increasingly emerged as notable participants in crypto-related ventures.
Sun has also invested in Trump-affiliated projects, including a TRUMP-themed meme token and World Liberty Financial (WLD), through which he acquired substantial WLD holdings.
In turn, World Liberty Financial has supported the TRON ecosystem by accumulating TRX and issuing its USD1 stablecoin on the TRON blockchain.
TRX token price climbs
Following the announcement, TRX reached $0.2803, with 24-hour trading volume exceeding $1.2 billion and a market capitalization above $26.5 billion.
The move can be read as growing confidence in TRON’s position within global stablecoin and settlement markets, particularly as traditional finance explores deeper blockchain integration.
Justin Sun highlighted TRON’s scale, citing over 310 million user accounts and daily on-chain transaction volumes exceeding $20 billion, largely driven by dollar-pegged stablecoins.
Additionally, the proposed dividend policy tied to TRX staking may further enhance TRON’s appeal to institutional and retail investors in the coming months.