- YZi Labs backs the first U.S. BNB-focused treasury company, 10X Capital, which targets an IPO.
- Nano Labs recently purchased $50 million worth of BNB tokens and plans to scale holdings to $1 billion in BNB.
- Binance Coin (BNB) cleared the $665 level, signaling a potential bullish move toward a $733 target.
While Bitcoin (BTC) has historically dominated corporate treasury strategies, Binance Coin (BNB) is emerging as the next major digital asset attracting institutional interest at scale.
Former Binance CEO Changpeng Zhao, through his venture YZi Labs, is supporting the launch of a U.S. treasury company, 10X Capital, focused exclusively on BNB.
10X Capital is proud to announce a game changer, the first $BNB Treasury Company in the U.S. with the support of @YZiLabs, led by $GLXY co-founder David @Namdar, 10X CIO Russell Read, and @SaadNaja, formerly of @krakenfx . Stay Tuned!
https://t.co/Lb4CC6YhaV
— 10X Capital (@10XCapitalUSA) July 10, 2025
With institutional appetite for regulated crypto exposure growing, a dedicated BNB treasury company represents a milestone in the evolution of altcoin adoption beyond native exchange utility.
First-of-its-kind BNB-focused treasury vehicle aims for IPO
Supported by former Binance CEO Changpeng Zhao, YZi Labs is backing the first U.S. treasury firm focused on BNB.
The firm’s strategy includes pursuing an initial public offering (IPO) to give traditional investors access to BNB without requiring them to manage digital wallets directly.
The new treasury company plans to list shares backed by BNB on a major U.S. exchange, employing a transparent structure with reporting practices similar to ETFs while maintaining regulatory compliance.
Under this model, institutional investors would gain exposure to BNB via equity investments, offering a streamlined route for allocating crypto assets within conventional portfolios.
YZi Labs, overseeing strategic execution, will partner with 10X Capital to manage the enterprise’s asset operations.
The management team brings substantial institutional credibility, including David Namdar, a co-founder of Galaxy Digital, and Russell Read, formerly CIO at CalPERS and the Alaska Permanent Fund.
Their involvement boosts confidence in the initiative and highlights BNB’s strategic relevance for broader financial portfolios.
YZi Labs executives say they’ve worked with more than thirty other teams evaluating similar treasury models with BNB as the core asset.
Corporate accumulation of BNB
These developments coincide with Changpeng Zhao’s continued long-term conviction in BNB, holding 94 million coins as of June 2024—about 64% of his circulating supply.
Binance itself controls an additional 31.5%, indicating a concentrated supply among a relatively small group of stakeholders.
Meanwhile, Nasdaq-listed Nano Labs recently invested $50 million to acquire over 74,000 BNB tokens.
Nano Labs aims to scale that investment to $1 billion in BNB, signaling intentions to hold up to 10% of the circulating supply.
The company is funding its aggressive treasury expansion through convertible bonds and private placements, and its stock surged following the announcement.
Other firms, including Build & Build Corporation and Trident Digital, are also pursuing sizable Binance Coin allocations, following a model similar to MicroStrategy’s Bitcoin strategy.
This wave of institutional buying reflects growing confidence in BNB’s long-term value beyond its role as a transaction token.
BNB price outlook
Markets reacted to these strategic shifts with renewed optimism after BNB recently broke resistance at $665, forming a bullish ascending triangle pattern.
Whale accumulation has intensified in recent weeks: on-chain metrics show over 2.5 million active addresses on the BNB Smart Chain—an indicator of high demand and network engagement.
If momentum persists, analysts expect the token to move toward $733, with key support near $635—levels that must hold for the breakout to remain valid.
BNB is currently trading around $670, roughly 15% below its all-time high of $788 reached in December 2024.
With a market capitalization approaching $98 billion, BNB has solidified its place among the top five cryptocurrencies and is increasingly regarded as more than a mere utility token.
For traders and investors, this moment signals more than a price move; it marks BNB’s growing integration into formal structures of traditional finance.