- Pepe changed hands at roughly $0.0000058, falling about 9% amid a sharp downturn in memecoins.
- Dogecoin and Shiba Inu also surrendered gains, while Fartcoin plunged roughly 13%.
- Memecoins struggle as privacy-focused coins surge in investor interest.
Over the past 24 hours, Pepe was among the weakest performers as momentum in the memecoin segment of the cryptocurrency market faded.
The decline was not limited to Pepe. Several leading memecoins that posted strong gains in early January 2026 also retreated as investors took profits and the market rotated into other areas.
A shift in sentiment toward privacy-oriented cryptocurrencies coincided with the sell-off in tokens such as Dogecoin, Shiba Inu and Bonk.
Sell pressure was particularly pronounced among smaller-cap tokens, with several memecoins—including Fartcoin—suffering double-digit losses.
Pepe price falls 9%
The frog-themed memecoin Pepe slid roughly 9% in early U.S. trading as the broader category experienced significant declines.
The token traded around $0.0000059, down from recent highs near $0.0000065, as selling intensified.
CoinMarketCap data showed daily trading volume rose about 32% to more than $795 million, indicating elevated liquidation activity.
The pullback could open the door to further losses, giving bears additional momentum.
Pepe enjoyed a strong run earlier in the year as a rising trend swept through memecoins, driving speculative inflows and widespread excitement for the sector.
As with many tokens in the space, profit-taking after those rallies has prompted a fresh correction.
Pepe’s price previously hit highs near $0.00000070 on January 14, 2025, and it could revisit lows around $0.00000055 if selling continues.
Dogecoin and Shiba Inu give back gains
The broader memecoin sell-off trimmed the category’s total market capitalization by nearly 4% to $44.9 billion, while 24-hour trading volume fell about 19% to roughly $5.7 billion.
Dogecoin (DOGE) lost roughly 5% to trade near $0.14, relinquishing some of the gains it had posted as Bitcoin rose toward $97,000 earlier in the week.
With a market cap of about $23.9 billion, Dogecoin remained the largest memecoin by value despite the pullback.
Shiba Inu (SHIB), the Ethereum-based token that previously rallied alongside broader crypto markets, traded near $0.0000085, down roughly 4% over the past 24 hours.
Solana-based Bonk was last near $0.0000105, off about 7% on the day, while Official Trump (TRUMP) declined roughly 5% to around $5.43.
Floki (FLOKI) was among the weaker performers, falling about 8% to near $0.000051.
SPX6900 (SPX), a satirical anti-establishment memecoin that had seen earlier gains, remained under pressure and changed hands around $0.57, down more than 10% during the session.
Pudgy Penguins, a memecoin tied to a popular NFT collection, traded near $0.012, off roughly 7% in the last 24 hours.
Fartcoin recorded steeper losses, dropping about 13% and trimming gains to roughly $0.37.