- Vanguard now allows clients to trade Bitcoin, Ethereum, XRP and Solana ETFs.
- XRP ETFs recorded inflows of $756 million over 11 days, with no outflows reported.
- Goldman and other firms are increasing crypto exposure alongside Vanguard.
In a dramatic shift that signals growing acceptance of digital assets by mainstream finance, Vanguard has opened its brokerage platform to regulated cryptocurrency ETFs.
Starting this week, U.S. investors can access exchange-traded funds tied to Bitcoin, Ethereum, XRP and Solana—a significant reversal from the firm’s long-standing resistance to cryptocurrencies.
🚨 Just found this on Vanguard’s official website 👀
Multiple XRP ETFs (Franklin, Canary, REX-Osprey, ProShares…) are now showing under « Non-Vanguard Funds » in the Digital Assets category.
Looks like access is finally opening up for crypto ETFs pic.twitter.com/Y08IgtAybg
— Arthur (@XrpArthur) December 2, 2025
Notably, this move coincides with surging customer demand and growing institutional interest in digital assets, prompting Vanguard to rethink its traditional investment philosophy.
Vanguard finally embraces cryptocurrencies
For years Vanguard maintained a cautious stance on cryptocurrencies. Former CEO Tim Buckley publicly dismissed Bitcoin and other digital assets as too speculative and unsuitable for long-term retirement portfolios.
The company consistently declined to offer crypto ETFs, emphasizing stability and low-risk investments for clients focused on retirement savings.
Recent leadership changes opened the door to a strategic reassessment.
Salim Ramji, former global head of ETFs at BlackRock, became CEO and has gradually steered Vanguard toward supporting regulated crypto offerings.
While Vanguard is not launching its own crypto ETFs or mutual funds, it now provides access to third-party products that meet regulatory standards, giving clients exposure to digital assets while maintaining compliance.
The expanded platform enables more than 50 million U.S. brokerage customers to trade crypto ETFs alongside other nontraditional assets, such as gold.
This broader availability could significantly increase market participation, and some analysts predict near-term price upside for Bitcoin (BTC) and Ethereum (ETH).
Vanguard lists XRP ETFs
Among the newly available funds, XRP-based ETFs have attracted particular attention.
In just 11 trading days, spot XRP ETFs recorded net inflows exceeding $756 million, bringing total assets under management to about $723 million.
Remarkably, no outflows were reported. Key inflows included $243 million at the launch of Canary Capital’s ETF, $164 million tied to ETFs from Grayscale and Franklin Templeton, and $89.65 million in the latest session.
Such rapid accumulation reduces the liquid supply of XRP on exchanges, potentially creating a supply shock that could influence prices.
Major finance firms accelerate crypto adoption
Vanguard’s pivot reflects a broader trend of traditional financial institutions embracing cryptocurrencies.
Goldman Sachs, for example, is expanding its exposure by acquiring Innovator Capital Management for $2 billion—an issuer of target-effect ETFs, including structured funds linked to Bitcoin.
The bank has quickly increased its holdings in Bitcoin and Ethereum ETFs to total billions in assets while building infrastructure for tokenized financial products.
Industry observers view these moves as part of a gradual but meaningful integration of digital assets into mainstream portfolios, signaling that regulated, institution-backed crypto investments are moving from niche to standard.
The implications of Vanguard’s decision extend beyond immediate market activity.
By enabling access to regulated crypto ETFs, the firm creates a compliant channel for both retail and institutional investors to participate in digital-asset markets within familiar brokerage frameworks.
This could attract additional inflows and potentially change liquidity dynamics and sentiment for Bitcoin, Ethereum, XRP and Solana.
For Vanguard, the change is not only a strategic response to client demand but also an acknowledgment that digital assets are now a durable part of the global financial landscape.