- Hedera (HBAR) has accelerated its downward trajectory.
- The token slid toward the $0.10 mark amid persistent selling pressure and broader weakness across the cryptocurrency market.
- This decline is occurring despite a high-profile partnership with the McLaren F1 Team.
The price of Hedera fell alongside other cryptocurrencies on Friday, hitting intraday lows near $0.10.
After a steep drop on January 19, HBAR briefly bounced back to around $0.115.
However, ongoing sell-offs in risky assets forced bullish holders to retreat, diminishing the token’s short-term upside and increasing the likelihood of a deeper decline.
This outlook mirrors conditions across the altcoin ecosystem while Bitcoin struggles below $90,000.
Facing profit-taking amid macroeconomic and geopolitical headwinds, BTC touched lows of $87,700 and was trading near $89,230 at the time of reporting.
HBAR slides despite McLaren partnership
Struggling altcoins, including HBAR, risk being dragged lower. Hedera has so far failed to capture sustained momentum even after announcing a major partnership with McLaren.
Hedera’s team announced a multi-year collaboration with McLaren Racing on Thursday, naming the crypto company an Official Partner of the McLaren F1 Team.
Several crypto firms—such as Coinbase, Crypto.com and Bybit—have already signed prominent sports sponsorships, and Hedera is targeting broader exposure through this move.
“Working with one of the most recognized sports brands in the world is a major step for the Hedera ecosystem. It gives us the opportunity to showcase what Web3 can be when built on a network people can trust and tied to experiences fans truly want,” said Charles Adkins, CEO of HBAR, Inc.
HBAR technical outlook
HBAR’s chart shows a pronounced bearish structure, with the price trading well below key moving averages.
The altcoin has been in a prolonged downtrend since peaking near $0.35 in January last year.
Technical indicators point to further downside risk: HBAR breached the $0.12 support earlier this month and now hovers around $0.10, with oscillators such as the RSI trending lower. The token sits beneath all primary moving averages.
If buyers fail to reclaim $0.11, losses could accelerate toward October lows near $0.0976.
Hedera’s market capitalization stands at roughly $4.65 billion, reflecting a 65% decline from July 2025 highs, compounded by a drop in total value locked to $61.5 million and a 16% reduction in stablecoin supply over the past week.
HBAR futures traders have increased short positions, anticipating continued pressure amid a lack of ETF inflows.
Analysts note that while a rebound could reach $0.16, current metrics favor consolidation or a deeper correction unless Bitcoin stabilizes.
At present, BTC is under pressure as some investors shift capital toward gold.