Trump Media and Technology Group, a U.S.-listed company affiliated with Donald Trump, has revealed intentions to raise $2.5 billion to invest in Bitcoin (BTC).
Before the announcement, Bitcoin was trading near $109,000. The news pushed the price above $110,000 as buyers attempted to seize momentum.
The announcement coincides with the start of Bitcoin 2025, a major Bitcoin conference in Las Vegas, where Donald Trump’s sons Eric and Donald Jr. are expected to appear as speakers.
Trump Media plans $2.5 billion Bitcoin war chest
Trump Media, listed on Nasdaq and the NYSE Texas under the ticker DJT, operates the social network Truth Social, the streaming service Truth+, and fintech platform Truth.Fi.
On Tuesday, the company disclosed plans to raise $2.5 billion from 50 institutional investors. The subscription agreements target $1.5 billion in common stock of Trump Media and $1 billion in exchangeable secured notes.
Funds from this targeted offering are expected to close on May 29, 2025.
The company said proceeds from the offering will be used to create a Bitcoin reserve.
“We view Bitcoin as a cornerstone of financial liberty, and Trump Media now considers cryptocurrency an important part of our asset base. This initial acquisition of a key digital asset will help protect our company from discrimination and interference by financial institutions,” said Devin Nunes, CEO and chairman of Trump Media.
Bitcoin on the balance sheet
Addition of Bitcoin to a Trump family business balance sheet would place it among a growing list of public companies holding billions of dollars in digital assets.
One of the largest corporate accumulators of BTC has been MicroStrategy, which has purchased more than $40 billion in Bitcoin since its first acquisition in 2020.
The rise of spot Bitcoin exchange-traded funds (ETFs) has also driven substantial inflows, prompting firms such as BlackRock to acquire thousands of BTC.
Crypto.com and Anchorage Digital will serve as custody providers for Trump Media as it establishes the Bitcoin reserve.
Other firms supporting the TMTG transaction include Yorkville Securities and Clear Street as lead placement agents, with Cantor Fitzgerald serving as financial advisor.
At the time of writing, Bitcoin was trading around $110,065 — about 1.7% below its all-time high of $111,970 reached on May 22, 2025.