After resharing a video from Reddit co-founder Alexis Ohanian about the responsibilities of chief executives, Ripple’s CEO reaffirmed that the company’s primary focus remains its native cross-border token, XRP.
The vocal and supportive XRP community responded quickly to his post, celebrating the reinforcement as the asset fights to hold the $1.40 support level.
XRP Is Ripple’s North Star
In the original video posted on X, Ohanian stressed that a company’s founder or CEO must repeatedly communicate the same core narrative to users and followers — “over and over and over” — even as the business evolves. While strategies and tools change, he argued, the fundamental mission should be consistently emphasized and revisited.
Ohanian also noted that as AI and other technologies are adopted to enhance workflows and growth potential, clear and frequent communication becomes even more crucial to keep teams aligned and working cohesively.
Ripple’s CEO echoed this sentiment by reposting Ohanian’s message and making it clear that XRP continues to serve as the company’s guiding principle.
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All roads lead back to Ripple’s North Star, $XRP. https://t.co/z7cWxoQN1H— Brad Garlinghouse (@bgarlinghouse) April 28, 2026
The XRP community praised Garlinghouse’s consistency, noting several recent strategic moves by Ripple. Earlier this week the company announced a partnership with South Korea’s internet-only lender KBank to run early-stage trials for blockchain-based remittances on Ripple’s network.
Prior to that, Ripple’s Head of Engineering disclosed a collaboration with Project Elevel to implement a “multi-phase roadmap targeting full readiness by 2028,” an initiative focused primarily on preparing for potential future quantum threats.
Garlinghouse has previously described XRP as Ripple’s North Star on multiple occasions, with one of the most recent declarations made in late March.
XRP Fights for $1.40
Despite steady backing from Ripple’s leadership, XRP has struggled to ride the broader crypto market’s recent recovery led by bitcoin. The token faced rejection near $1.50 a few weeks ago and has been unable to sustain a move above $1.45 despite repeated attempts.
Yesterday’s pullback pushed XRP down to a two-week low around $1.37, where buyers stepped in and the token has been testing the $1.40 level since. On a year-to-date basis, XRP remains significantly lower, down approximately 25% from its value on January 1.
Analysts continue to express confidence that XRP could see a substantial price move ahead, and a recent SEC proposal has attracted holders’ attention because it might influence how regulators classify the token.