Fans can participate in live auctions and purchase exclusive WPT NFT packs during every WPT episode
The World Poker Tour (WPT) brings together top poker talent from around the world to compete for a share of multimillion-dollar prize pools. Alongside elite competitors, the WPT draws a vast global audience—more than 140 million viewers across 150 countries tune in to follow the action.
This season, as WPT prepares for Season XVIII, the experience will expand into digital collectibles. WPT has partnered with Theta Network to invite viewers to join live auctions and bid on exclusive WPT packs via a new NFT marketplace during each episode.
WPT CEO Adam Pliska said, “Our exclusive NFT launch with Theta Network is one of our biggest digital initiatives to-date. For the first time, we are combining our global reach of live televised poker with an NFT marketplace, giving fans an interactive, real-time opportunity to collect a piece of WPT poker action. We are thrilled to bring some of our top poker pros, players and celebrities into the NFT world, featuring rare and legendary WPT packs in weekly drops and running exclusive one-of-a-kind auctions for super rare poker moments.”
Theta Network operates a blockchain-powered video delivery network and hosts the decentralized live streaming platform THETA.tv. Its architecture enables transaction processing far faster than some other networks, and NFTs can be minted on the platform at very low cost.
Theta Labs CEO Mitch Liu added, “We’re excited to launch the next-generation NFT marketplace with WPT—a unique opportunity to bring digital collectibles synchronized to live TV and cable broadcasts for an audience of millions worldwide. ThetaDrop maximizes earnings for brand partners and creators by combining interactivity, real-time engagement and the personality only livestreams can deliver when doing NFT drops and auctions. Theta’s proof-of-stake native blockchain ensures minting and transacting NFTs is eco-friendly, fast and inexpensive.”
Since the announcement, the price of the THETA token has not shown substantial gains and has been consolidating after earlier highs. Technical indicators have suggested the token may be forming a bullish pattern on daily charts, which could point to potential upside in the future, though market movements remain uncertain.
Theta also confirmed that its Head of Strategy, Wes Levitt, will speak at Blockdown 4.0 this week, joining a roster of participants that includes industry figures and artists from across the crypto and entertainment sectors.