- SRM signs $100 million deal to launch TRON-based treasury strategy
- TRX price surges as reverse merger with SRM gains momentum
- Justin Sun appointed advisor as SRM rebrands to Tron Inc.
Tron (TRX), founded by Justin Sun, has seen a notable price uptick amid market momentum following a high-profile reverse merger and a strategic investment involving SRM Entertainment.
TRX rose about 3% over the past 24 hours after an announcement that SRM Entertainment plans to raise $100 million in TRX and will rebrand as Tron Inc.
Deal between SRM Entertainment and TRON
According to the company announcement, Nasdaq-listed SRM Entertainment signed an equity investment agreement worth $100 million with a private investor group.
The transaction was reportedly facilitated by Dominari Securities, headquartered in Trump Tower, which will act as the exclusive placement agent for the deal.
The investment is earmarked to launch a TRON Treasury Strategy, intended to hold significant quantities of TRX as part of SRM’s long-term capital plan.
Under the agreement, SRM will issue Series B Convertible Preferred Shares and warrants valued at up to $210 million, representing one of the largest token-backed treasury allocations by a public company to date.
Alongside the strategic investment, Justin Sun, founder of the TRON blockchain, has been named an advisor to SRM Entertainment.
Tron Inc will replace SRM on Nasdaq
As part of the agreement, SRM will officially change its name to Tron Inc., signaling a new chapter for the company’s operations and mission.
The rebranding follows the appointment of Justin Sun as an advisor and reflects a return to a more visible role for him after years of decentralized leadership within the TRON ecosystem.
SRM CEO Rich Miller described the investment as both financial and ideological, expressing strong confidence in TRON’s role in building next-generation financial infrastructure.
Reports indicate that Donald Trump Jr. and Eric Trump assisted in facilitating the reverse merger, and Eric Trump is expected to assume a significant role at Tron Inc.
The founder’s involvement underscores a growing connection between TRON leadership and the Trump family, who have been prominent figures in crypto-related political discussions.
Sun has also invested in ventures affiliated with the Trump circle, including the TRUMP meme coin and World Liberty Financial (WLD), where he acquired a substantial stake.
In turn, World Liberty Financial has supported the TRON ecosystem by accumulating TRX and issuing a USD1 stablecoin on the TRON blockchain.
TRX token price jumps
Following the announcement, TRX climbed to $0.2803, with 24-hour trading volume exceeding $1.2 billion and market capitalization topping $26.5 billion.
Market observers view the move as a strong vote of confidence in TRON’s position in stablecoins and global settlement infrastructure, particularly as traditional finance increasingly explores blockchain integration.
Justin Sun highlighted TRON’s scale, citing more than 310 million accounts and daily on-chain transaction volumes north of $20 billion, largely driven by dollar-pegged stablecoins.
Planned dividend policies tied to TRX staking could further enhance TRON’s appeal to both institutional and retail investors in the coming months.