TRON appears unstoppable right now. The price has surged sharply in recent days, hitting one record high after another. At the time of writing, TRON trades at €0.1235 per TRX. This rally may be partly driven by TRON CEO Justin Sun announcing a new partnership with Game.com, which plans to launch the collectible game “Crypto Dogs” on its online gaming platform.
The TRON price has soared roughly 80% in the past 24 hours, 320% over the past seven days, and an astonishing 6,800% over the last month. As recently as December 5, a single TRX traded for under €0.002.
Partnership with Game.com
Justin Sun announced yesterday that TRON has reached a strategic cooperation agreement with Game.com, an online gaming platform focused on blockchain-based game content. Game.com will become a long-term strategic partner, publishing games built on the TRON network.
The first title slated for release is Crypto Dogs, according to Justin Sun’s Twitter announcement.
“Crypto Dogs” — The Next Hype in China?
The name “Crypto Dogs” strongly evokes the highly successful game CryptoKitties, which launched in early December on the Ethereum blockchain and massively increased network activity during its initial weeks. At peak times, CryptoKitties accounted for about 25% of Ethereum’s transaction load. Overall, CryptoKitties generated over $18 million in traded value, and the most expensive virtual cat sold for 254 ETH.
Crypto Dogs will be very similar in concept to CryptoKitties. Players can purchase dogs with different traits. The goal is to breed new dogs with other players to create animals that carry rare characteristics. Owners of rare dogs can charge fees when other players want to breed with them. TRX will be used as the payment token within the game.
From our perspective, Crypto Dogs represents a smart marketing move. China’s Lunar New Year begins on February 16, and this year is the Year of the Dog — a timely coincidence that could spark significant interest in crypto-based dog collectibles across China. Such a craze could help establish TRON more firmly in the Chinese market and potentially drive further price gains for TRX.
TRON is a protocol aiming to build a global, decentralized content-entertainment system using blockchain technology. It is designed to enable users to publish, store, and own data freely. According to Justin Sun, online gaming is intended to be an important element within TRON’s broader strategy to add practical value to the blockchain and drive adoption.
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