Social tokens—also called social money, creator coins, or community tokens—are a form of cryptocurrency tied to digital ownership. Brands, creators, communities, and influential individuals use them to assign monetary value to their actions and contributions. Unlike centralized platforms that control creators’ content and revenue, social tokens leverage blockchain technology to enable security and decentralization, removing traditional gatekeepers.
Social tokens may represent an individual or a community. In some respects, NFTs function as social tokens, and they are likely to grow in importance as Web3 develops. These tokens can incentivize fans and compensate creators for their work.
Most social tokens today live on the Ethereum blockchain. Companies such as Seed Club, Fyooz, Rally and BitClout have invested in the space. As with all cryptocurrencies, social tokens carry regulatory risk, but many view them as a future direction for branding and marketing.
Your favorite artist, athlete, or influencer may not yet have a social token, but many will likely adopt them soon. While you wait, consider the following notable social tokens:
1. SWAGG
SWAGG is the social token of the SWAGG network. Holders can acquire creations, participate in Forefront, enjoy SWAGG Drops, claim SWAGG rewards, and take part in community initiatives. Token owners gain access to a private SWAGG Discord and can propose and vote on community plans and actions.
SWAGG grants access to the SWAGG House and was designed to encourage collaboration, authenticity, and creativity among community members. Holders can redeem community-created works and use SWAGG tokens to provide liquidity on Uniswap.
To join the SWAGG community, you need 400 SWAGG tokens in a MetaMask wallet. Participating in future community governance requires 10,000 SWAGG tokens. SWAGG was minted on Roll, with a total supply of 10 million tokens released over a 1,299-day earning period. One million tokens are reserved for community grants and rewards, with an additional two million allocated for community funding.
There are currently over 7 million tokens in circulation. The token price today is approximately $0.043, with an all-time high of $0.26 reached in September 2020. The market capitalization is around $330,843.
2. BAEPAY
BAEPAY is the social token created by BAE on the Ethereum blockchain. Founded in 2018 as one of the early crypto art platforms, BAE offers an open stage for avant-garde, underground, and outsider artists to mint and showcase work on Ethereum.
BAEPAY functions as a rewards and governance token for the community and can be used to make payments on the platform. It rewards both liquidity providers and artists for contributing to a sustainable economy.
BAEPAY is listed on Uniswap and currently trades near $0.05. Its peak was $1.65 in March 2021. The total supply is 10 million, with over 5 million tokens now in circulation. Market capitalization is about $256,616.
3. Rally (RLY)
RLY is the social token of the Rally Network, which launched on Ethereum. Rally enables creators, brands, and communities to launch social currencies that give fans exclusive access to benefits. Built as an Ethereum sidechain, Rally provides creators with tools to build a digital economy.
The platform supports easy integration with other services, enabling fan authentication and blockchain exploration. It’s open, interoperable, and secure, allowing creators to run events, manage access, and design monetization strategies.
Creating on Rally does not require transaction fees or liquidity provisioning. The network focuses on energy efficiency and supports payment cards. Fans need RLY tokens to buy creator currencies. Rally is widely regarded as a leading social token platform.
RLY is listed on exchanges including Huobi Global, KuCoin, Coinbase Exchange, MEXC Global, Gate.io, and Uniswap. Of the 15 billion total supply, about 2.3 billion are currently in circulation. The token trades around $0.22 today, with a market cap near $496 million, and reached an all-time high of $1.20 in March 2021.
4. Friends with Benefits Pro (FWB)
FWB Pro was introduced in March 2021 following Roll’s social token adoption. The community includes Web3 artists, innovators, and thinkers interested in decentralized futures. Its guiding principles include shared identity, accountability, inclusion, diversity, and wellbeing. Membership requires holding FWB tokens.
FWB is among the most valuable social tokens. As of today, one FWB is priced around $46.40, with a market capitalization of roughly $27.7 million. Over half of the total supply (1 million) is currently circulating.
FWB reached a peak price of $196.19 in August 2021 and is listed on Uniswap and Bitget.
5. MORK
MORK is the social coin of the Hackatao art collective and its community. Access to the MORK cafe is managed via Discord. The token launched in August 2020 on Ethereum and is listed on Uniswap.
MORK has a total supply of 10 million, with over 8 million tokens currently in circulation. The token peaked at $14.79 in November 2021; its current price is about $2.41, and the market cap stands near $19.3 million.
6. WHALES
WHALE was launched in May 2020 by WhaleShark, an NFT collector, and is notable for being tied to a collective asset known as The Vault, governed by a DAO. The Vault is a publicly verifiable repository containing WhaleShark’s extensive NFT collections. WHALE was created to the ERC-20 standard.
The token’s maximum supply is 10 million: 10% allocated to founders and team, 10% sold privately, 42.6% distributed to the community, and 37.4% reserved by the WHALE Foundation.
Holders enjoy diverse privileges, including borrowing NFTs from The Vault, purchasing exclusive NFTs, and accessing selected Vault pieces. Token owners participate in community governance and DAO projects, and they can provide WHALE liquidity to earn rewards.
Additional benefits include exclusive access to NFT airdrop raffles, game-focused channels, WHALE airdrop events, networking opportunities, and personal engagement with WhaleShark. Unlike many social tokens, WHALE is strongly tied to digital assets and DAO governance, offering multiple real-world use cases.
WHALE is listed on Uniswap, Huobi Global, KuCoin, Hotbit, and Hoo. The token hit a peak of $52.37 in March 2021 and currently trades near $7.84, with a market cap of approximately $57.2 million and about 7.3 million tokens in circulation.
Final Note
In addition to the tokens listed above, consider researching GCR, GENRE, YUP, and ALEX. Social tokens are cryptocurrencies, and like other crypto assets they are volatile and risky. Invest only money you can afford to lose, do your own research, and act prudently.