- Toncoin price slipped about 6%, approaching $3.37 after recent gains.
- Nasdaq-listed Verb Technology announced a $558 million TON treasury strategy.
- TON could benefit from the company’s planned purchases as institutional interest grows.
Verb Technology Company, Inc. (Nasdaq: VERB), an interactive video-based sales application company, has unveiled plans for a substantial TON liquidity strategy.
The firm is targeting an initial capital raise of $558 million to become the first publicly listed company with a dedicated TON treasury.
The announcement that Verb intends to add TON to its treasury comes as Toncoin (TON) faces notable selling pressure in the market.
Major development for TON from Verb Technology
Verb Technology has embraced TON, the native token of The Open Network blockchain.
In a press release on Monday, August 4, Verb disclosed a private placement of $558 million to purchase TON as the company positions itself as a prominent participant in the TON ecosystem.
Verb’s capital raise attracted participation from more than 110 institutional and crypto-native investors, including Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital and Graticule (GAMA). Other participants included Kraken, Pantera, MEXC Ventures, Arrington Capital, Animoca and BitGo.
Verb is partnering with Kingsway Capital to support the ambitious initiative.
Under the agreement, Verb Technology will be rebranded as TON Strategy, and the move is expected to make it the first publicly traded company to hold TON as a treasury reserve.
By integrating TON, Verb aims to leverage the blockchain’s expanding adoption. According to the press release, Verb will commence its TON purchases and hold the tokens as treasury assets starting August 7, 2025.
“Telegram is the preferred messenger for the growing global crypto community, and TON is the currency that powers the Telegram ecosystem. In my view, permanent capital instruments are particularly well-suited for long-term holdings of TON, which not only have potential to appreciate in value but also offer staking returns, meaning TSC can benefit from staking rewards,” said Manuel Stotz, founder and CEO of Kingsway Capital.
Toncoin price outlook as the altcoin attracts Wall Street attention
At the time of writing, Toncoin (TON) was trading about 6% lower as the broader market worked to recover from last week’s volatility.
Although TON has pulled back, the news that Verb Technology plans a $558 million treasury strategy for the token could quickly buoy sentiment.
Verb’s $558 million commitment signals growing Wall Street confidence in TON’s long-term prospects and aligns with broader institutional interest in cryptocurrencies.
TON reached highs near $3.73 on August 3, before retracing to roughly $3.37 amid profit-taking.
That performance leaves Toncoin marginally positive on the weekly time frame.
The altcoin has nonetheless gained about 23% over the past month and continues to follow an upward trendline that began on July 8.
Verb’s stock rose on the news, and TON is likely to follow if the newly formed company begins executing its treasury strategy and buying tokens in the market.