- Tether Investments SA de CV – the investment arm of the crypto firm – now holds a 6.18% voting stake in Juventus.
- Tether originally purchased an 8.2% ownership stake in the Italian football giant in February.
- The stablecoin giant, which reported $13 billion in profit last year, has deployed capital across multiple sectors.
Tether, issuer of the world’s largest stablecoin, has increased its stake in Juventus Football Club to more than 10%, strengthening its relationship with one of Europe’s most prominent football institutions.
The move highlights Tether’s broader investment strategy, which spans digital assets, media and now elite sports.
Tether Investments SA de CV — the crypto company’s investment arm — currently holds a 6.18% voting share in Juventus, translating to a total ownership stake of just over 10%.
Tether initially acquired an 8.2% equity position in the Italian football club in February.
Founded in 1897 and winner of 36 Italian league titles, Juventus remains a major force in both Italian and European football.
The club’s ownership structure now includes Tether as a significant shareholder, placing the firm in a position to influence strategic direction.
Tether CEO Paolo Ardoino described the investment as a long-term strategic partnership rather than a simple capital allocation.
“We believe Juventus is uniquely positioned to lead both on the pitch and in adopting technologies that can enhance fan engagement, digital experiences and financial resilience.”
The company also signaled a willingness to participate in future capital raises to preserve and strengthen its ownership position.
Tether’s broader investment activity
The Juventus deal is part of a wider wave of investments by Tether.
The stablecoin giant, which posted $13 billion in profit last year, has allocated capital across numerous sectors including artificial intelligence, bitcoin mining and agriculture.
Recently, the firm partnered with SoftBank, Bitfinex and Cantor Fitzgerald’s Brandon Lutnick to create a $3 billion crypto acquisition vehicle.
Tether has also expanded its presence in Bitcoin mining, contributing hash rate to Oceans mining pool and purchasing 8,888 BTC in the first quarter of 2025.
Tether’s Bitcoin holdings now total 95,721 BTC, valued at roughly $8.89 billion, according to Arkham Intelligence.
Beyond crypto, Tether has moved into media and digital content. It invested €10 million in Italian media company Be Water and injected $775 million into Canadian video platform Rumble, which has since integrated support for Tether’s USDT wallet.
Some analysts view Tether’s recent investment spree as a hedge against weakness in the U.S. dollar amid shifting global macroeconomic conditions and rising protectionism. Others see it as a calculated effort to secure influence across decentralized finance, infrastructure and consumer engagement platforms.