- Strategy (formerly MicroStrategy) announced it purchased an additional 7,633 bitcoins (BTC).
- The company spent $742.4 million on the purchase, bringing its total investment to $31.1 billion and its BTC holdings to 478,740 coins.
Strategy, the company that rebranded from MicroStrategy, has added more than $742 million worth of bitcoin to its holdings. On Monday, February 10, company founder and executive chairman Michael Saylor announced that Strategy acquired 7,633 BTC. The firm reportedly spent about $742.4 million on the newly acquired coins, at an average purchase price of $97,255 per bitcoin.
Strategy resumes BTC buying
After briefly pausing its aggressive accumulation and undergoing a brand refresh, the company has returned to an assertive acquisition strategy. With the latest purchase, Strategy’s total bitcoin holdings reached 478,740 BTC as of February 9, 2025. The firm — the world’s largest corporate holder of bitcoin — has invested roughly $31.1 billion to build this position, acquiring bitcoin at an average price of $65,033 per coin. Strategy has raised capital through public offerings, targeting several billion dollars to support its purchases. In its fourth-quarter results the company reported a net loss of $3.03 per share, yet it continues to expand its investments and reinforce its long-term strategy.
Bitcoin briefly surpassed an all-time high of $109,000 on January 20, 2025, a move attributed in part to market optimism around President Donald Trump’s inauguration. Michael Saylor has projected ambitious long-term targets for BTC, including a potential price level of $13 million by 2045, while other forecasts predict bitcoin could reach $200,000 in 2025.