SocialMedia.Market (SM.M), the first blockchain-based marketplace connecting social media influencers with advertisers, concluded its ICO on March 16 with an impressive 13,946 ETH (approximately $6.5 million). More than 75% of the tokens were purchased in the Asian market. The SMT token proved especially popular in Japan, where buyers acquired over 70% of the tokens.
The immediate next steps for SocialMedia.Market include distributing tokens to purchasers on March 29, 2018, and securing listings on at least two to five cryptocurrency exchanges. The team also plans to form strategic partnerships with major advertisers, influential creators, and blockchain service providers. Part of the SocialMedia evolution will involve a strategic partnership with Native Video Box (nvb.digital); its analytics tools and video review platform are expected to complement the SocialMedia.Market platform well.
Taklimakan Network (taklimakan.io) has also indicated an intention to collaborate closely with SM.M to help advance the blockchain industry. Taklimakan plans to use the SM.M platform for its marketing activities.
The company behind SocialMedia.Market has assembled an impressive advisory board that includes figures such as TechCrunch’s Keith Teare and Value Brain’s Tatsunari Ono. Another advisor, Andrew Playford of Sonic Foundry Inc., praised SM.M’s ICO (translated):
The recent SM.M ICO delivered strong results, which did not surprise me given that it is one of the more important blockchain projects in the marketing space. Influencer marketing has demonstrated enormous potential over recent years. Creating a blockchain-based marketplace for influencers and advertisers can address many of the challenges the industry currently faces. I expect this project to bring significant value to a wide range of companies and influencers. I look forward to watching SM.M develop and transform the market.
SocialMedia.Market’s ICO was conducted with support from ICOBox, one of the world’s leading SaaS providers for ICOs, which supplied technical, legal, and marketing assistance during the offering. Dima Zaitsev, International PR and Head of Business Analysis at ICOBox, congratulated SocialMedia.Market on the successful ICO (translated):
SM.M is an essential solution for anyone working in the influencer marketing field. That is why the project received strong support from the community. Thanks to their dedication, enthusiasm, and expertise, SocialMedia.Market executed an impressive ICO. We look forward to continuing our cooperation and are confident in the platform’s future success.
SM.M was designed as a solution for both businesses and influencers. The company recognizes that traditional advertising is often perceived as intrusive by audiences.
To address this, the platform offers an all-in-one solution focused on discovering, creating, executing, and analyzing influencer marketing campaigns. For more information about SocialMedia.Market, visit socialmedia.market.
Disclaimer: — Trading cryptocurrencies carries significant financial risk and can lead to the total loss of invested capital. The content provided here does not constitute investment advice or a recommendation under securities laws. The website content is intended solely for information and entertainment purposes. Statements presented here reflect our own opinions and do not constitute a purchase recommendation. Please conduct your own research before investing in cryptocurrencies. We accept no liability for any damages. Please also read our disclaimer in the imprint.