- Avalanche will drive a new era of on-chain royalty payments.
- The blockchain platform is partnering with Record Financial, an innovative technology company in the music industry.
- The collaboration enables Record to harness blockchain to deliver immediate, verifiable payouts.
The Avalanche team announced on Thursday its collaboration with Record, a move that could both accelerate payments and empower creators as blockchain adoption grows within creative economies.
AVAX, Avalanche’s native token, ticked up slightly as bulls attempted to defend key support levels.
Record Financial and Avalanche partner to improve royalty payouts
Payments in the music industry are receiving a digital overhaul with a new ecosystem designed to eliminate delays, opaque accounting, and uncertainty.
These issues continue to plague the sector.
Record Financial positions its platform at the center of a structural shift in how royalties are tracked and disbursed.
Built natively on Avalanche, the system is designed to aggregate and standardize royalty data from multiple sources.
Traditional royalty workflows rely on publishers and distributors to process revenues from streams, downloads, and live performances through slow, manual, and cross-border channels.
Those delays—often stretching for months—can significantly reduce creators’ income and opportunities.
Record intends to leverage its growing traction and Avalanche’s on-chain capabilities to fundamentally redesign the process and create a single, verifiable ledger that reconciles data in real time.
The platform is structured to support payouts in stablecoins such as USDC, which can be delivered directly to creators’ digital wallets.
Travis Garrett, CEO of Record Financial, said:
“Blockchain offers the music industry a chance to rebuild its financial foundation on transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we are solving problems that have constrained the industry for generations—late payments, missing audits, and unclear ownership.”
The partnership builds on Record’s roster, which already includes notable names such as Armani White, Lil Tjay, and A$AP Ferg.
Morgan Krupetsky, Vice President of Onchain Finance at Ava Labs, added:
“Record is a powerful example of how blockchain can modernize legacy industries. Music royalties represent a market of more than forty billion dollars annually, and deploying this infrastructure creates fairness, efficiency, and new economic opportunities for creators worldwide.”
AVAX price outlook amid increased blockchain adoption
AVAX, the native token of the Avalanche ecosystem, plays a key role in processing transactions and securing the network.
Its market performance therefore serves as an important indicator of the platform’s momentum.
As of November 20, 2025, the token traded around $13.58, down about 2% over the previous 24 hours.
The token has declined roughly 19% over the past month.
The buzz around exchange-traded funds, treasury allocations, and regulatory developments has supported AVAX in the past.
However, the recent pullback comes amid macroeconomic headwinds that have also pushed Bitcoin lower.
AVAX’s price could reflect these declines and test $10 before returning above $20 if the broader crypto market stages a recovery.