- Avalanche is set to power a new era of on-chain royalty payments.
- The blockchain platform is partnering with Record Financial, an innovative technology company in the music industry.
- The collaboration will enable Record to use blockchain to deliver instant, verifiable payouts.
The Avalanche team announced on Thursday a partnership with Record that could accelerate payments and strengthen creators as blockchain adoption grows across creative economies.
AVAX, Avalanche’s native token, gained slightly as bulls attempted to hold key support levels.
Record Financial and Avalanche team up to speed up royalty payouts
Payments in the music industry are undergoing a digital transformation, creating an ecosystem designed to eliminate delays, opaque accounting and uncertainty.
These problems continue to plague the sector.
Record Financial positions its platform at the center of a structural shift in how royalties are tracked and paid.
The system, built natively on Avalanche, is designed to aggregate and standardize royalty data coming from multiple sources.
Traditional royalty processes rely on publishers and distributors to process revenue from streams, downloads and live performances through slow, manual and cross-border channels.
Those delays—often lasting months—can significantly reduce creators’ earnings and opportunities.
Record plans to leverage Avalanche’s growing adoption and blockchain capabilities to overhaul the workflow by creating an integrated, verifiable ledger that reconciles data in real time.
The platform is built to support payouts in stablecoins such as USDC, delivered directly to creators’ digital wallets.
Travis Garrett, CEO of Record Financial, said:
“Blockchain gives the music industry a chance to rebuild its financial foundations on transparency. By combining our data infrastructure with the speed and scalability of Avalanche, we’re addressing problems that have constrained the industry for generations—delayed payments, missing checks and unclear ownership.”
The collaboration expands Record’s footprint, which already serves major artists including Armani White, Lil Tjay and A$AP Ferg.
Morgan Krupetsky, Vice President of Onchain Finance at Ava Labs, added:
“Record is a strong example of how blockchain can modernize industries rooted in legacy systems. Music royalties represent a market exceeding forty billion dollars a year, and deploying this infrastructure brings fairness, efficiency and new economic opportunities for creators worldwide.”
AVAX price outlook amid growing blockchain adoption
AVAX, the native token of the Avalanche ecosystem, plays a central role in powering transactions and securing the network.
Market performance is therefore an important indicator of the platform’s momentum.
As of November 20, 2025, the token was trading near $13.58, down about 2% over the previous 24 hours.
The token has declined roughly 19% over the past month.
Earlier excitement around spot exchange-traded funds, treasury allocations and regulatory developments had previously supported AVAX.
However, the most recent decline occurred amid macroeconomic headwinds that also pushed Bitcoin toward lows near $88,000.
AVAX’s price could reflect broader market weakness and fall toward $10 before recovering above $20 as cryptocurrency markets regain momentum.