- Safety Shot launches BONK Holdings and acquires 22.89 billion BONK tokens.
- SHOT shares slipped while BONK rose 8% in the past 24 hours.
- BONK charts suggest a potential breakout toward $0.0003620.
Safety Shot has made a bold move into digital assets by launching a new subsidiary centered on the fast-growing Solana-based memecoin BONK.
The initiative highlights the company’s growing interest in blockchain assets and illustrates how traditional businesses are positioning themselves within the crypto economy.
Safety Shot creates BONK Holdings LLC
On September 11, Safety Shot announced the formation of BONK Holdings LLC, a dedicated subsidiary to manage the company’s digital asset strategy.
Safety Shot also revealed it accumulated a sizable position in BONK, expanding its treasury to 22.89 billion tokens.
Those holdings represent more than 2.5% of the memecoin’s circulating supply and are worth roughly $55,000,000 at current market prices.
The company’s average purchase price for the tokens was $0.00002184, built through prior purchases and a recent $5 million acquisition executed in partnership with digital trading platform FalconX.
Rather than leaving the tokens idle, Safety Shot plans to deploy its holdings within the Solana DeFi ecosystem for staking, liquidity provision, and yield farming.
Management says this active approach should generate non-dilutive returns while strengthening the company’s balance sheet.
Leadership has been direct about the rationale behind the move. CEO Jarrett Boon described BONK as a “top-tier digital asset,” and emphasized untapped potential to integrate the token with the company’s consumer brands.
In late August, Safety Shot raised $30 million to support its growth strategy and recently added Mitchell Rudy, one of BONK’s original creators, to its board.
Safety Shot stock lags while BONK gains
Despite the ambitious plan, Safety Shot’s stock has struggled to convince investors.
After the announcement, SHOT shares fell to $0.37, a two-month low, later closing slightly higher at $0.39; premarket trading showed only modest movement.
The decline suggests equity investors remain cautious even though the company emphasized the scale of its digital and cash assets relative to its roughly $85.4 million market capitalization.
By contrast, BONK itself has shown strength. Over the past day the memecoin rose 8.3% and was trading at $0.00002512 at the time of writing.
Although BONK remains well below its November 2024 all-time high of $0.00005825, the token has been one of the better-performing assets within the Solana ecosystem since its launch.
BONK price outlook points to bullish potential
Technically, BONK’s chart shows the potential for a bullish breakout.
The memecoin has traded inside an upward channel, with $0.0002377 acting as solid support.
Resistance at $0.0002620 is a key level—clearing it could pave the way toward $0.0003620, a move that would imply roughly a 150% upside from recent levels.
Volatility remains an inherent characteristic of BONK’s memecoin profile, but growing institutional participation from firms like Safety Shot is shifting the narrative.
Safety Shot’s willingness to stake a large portion of BONK on DeFi platforms adds liquidity and increases the project’s legitimacy.
If the broader Solana market continues to expand, BONK could gather further momentum in the coming months.