- Interactive Strength builds a $500 million AI cryptocurrency treasury using the Fetch.ai token $FET.
- ATW and DWF Labs supported the initiative with a $55 million investment.
- Interactive Strength also selected BitGo to manage custody and trading of its $FET holdings.
Interactive Strength Inc. (Nasdaq: TRNR), a U.S.-listed fitness equipment manufacturer known for its CLMBR and FORME brands, announced plans to acquire Fetch.ai tokens to create what it calls the world’s first corporate AI cryptocurrency treasury.
This bold move positions Interactive Strength at the intersection of two fast-growing sectors: artificial intelligence technology and decentralized digital assets.
Interactive Strength’s $500 million bet on AI and crypto
According to the June 11 announcement, Interactive Strength entered into a securities purchase agreement to raise up to $500 million of capital, with all proceeds designated exclusively for purchasing Fetch.ai $FET tokens.
The company already secured an initial $55 million investment from private equity firm ATW Partners and crypto market maker DWF Labs to begin acquiring FET tokens.
Interactive Strength says the initiative is expected to make it the largest publicly traded treasury focused on AI-based digital assets.
CEO Trent Ward emphasized that the strategy aims to unlock long-term value for shareholders while leveraging the explosive potential of artificial intelligence in the fitness industry.
Connecting AI agents to personalized fitness
As part of this transformative initiative, Interactive Strength is establishing a deep technology partnership with Fetch.ai, a leading developer of decentralized AI agent infrastructure.
The collaboration intends to integrate Fetch.ai’s autonomous AI agents into TRNR’s digital fitness ecosystem, powering smart fitness equipment and virtual coaching across the FORME and CLMBR brands.
Through this integration, the company aims to deliver AI-driven, personalized coaching solutions that adapt to users’ needs in real time, ultimately reshaping how people engage with fitness technology.
Fetch.ai’s decentralized agents are designed to transact and collaborate autonomously, which could enable highly personalized experiences across health and wellness platforms.
Institutional backing for the initiative
The AI cryptocurrency treasury plan received strong institutional support: ATW Partners and DWF Labs not only provided capital but also signaled confidence in TRNR’s vision.
According to DWF Labs’ managing partner Andreia Gracheva, the initiative represents a milestone for driving institutional adoption of AI-related crypto assets.
Interactive Strength also selected BitGo, a top-tier digital asset custodian, to handle custody and trading of its $FET holdings, adding an additional layer of institutional-grade security to the operations.
This strategic approach is intended not only to increase financial flexibility but also to support TRNR’s broader ambitions in AI-enabled services and digital asset management.
The AI treasury strategy also aligns with Interactive Strength’s ongoing acquisition activity, including pending purchases of Sportstech Brands Holding GmbH and Wattbike.
Sportstech reported year-over-year revenue growth of 36% in April 2025, reaching approximately $54 million in revenue—an addition TRNR believes will complement its expanding digital fitness platform.
Despite operating with negative gross margins and holding short-term liabilities that exceed its liquid assets, the company reported more than 445% revenue growth over the past twelve months, indicating strong business momentum.
Recent financing actions, including a $725,000 convertible note and preferred equity dividends, further highlight TRNR’s efforts to drive expansion and innovation through strategic capital allocation.
Fetch.ai brings decentralized intelligence to the table
At the core of the partnership is Fetch.ai’s decentralized platform, which includes the first large language model built for autonomous action rather than just content generation.
Fetch.ai CEO Humayun Sheikh said their AI agents are designed to interact and transact in real time, opening monetization opportunities in industries such as logistics, healthcare, and energy.
These agents form the backbone of the Agentverse platform, which aims to redefine user-service interactions by replacing traditional search with dynamic, intelligent exchanges.
For TRNR, integrating this level of AI functionality means offering innovative fitness services while giving shareholders exposure to one of the fastest-growing segments of the cryptocurrency market.
As the company proceeds with token acquisition and technology deployment, investors and industry observers will closely watch how this hybrid model performs in the rapidly evolving digital landscape.