- Interactive Strength is building a $500 million AI-crypto treasury using Fetch.ai’s $FET token.
- ATW Partners and DWF Labs have backed the initiative with a $55 million investment.
- Interactive Strength has selected BitGo to manage custody and trading of its $FET holdings.
Interactive Strength Inc. (Nasdaq: TRNR), a U.S.-listed fitness equipment maker known for its CLMBR and FORME brands, has announced plans to acquire Fetch.ai tokens to create what it calls the world’s first enterprise AI-crypto treasury.
This bold move positions Interactive Strength at the intersection of two rapidly evolving sectors: AI-driven technology and decentralized digital assets.
Interactive Strength’s $500 million bet on AI and crypto
According to the June 11 announcement, Interactive Strength has entered into a securities purchase agreement to raise up to $500 million in capital, with all proceeds dedicated exclusively to purchasing Fetch.ai’s $FET tokens.
The company has already secured an initial $55 million investment from private equity firm ATW Partners and crypto market maker DWF Labs to begin acquiring FET tokens.
Interactive Strength expects the initiative to make it the largest publicly listed crypto treasury focused on an AI-linked digital asset.
CEO Trent Ward emphasized that the strategy is designed to unlock long-term value for shareholders while tapping the explosive potential of artificial intelligence within the fitness sector.
Combining AI agents with personalized fitness
As part of this transformative effort, Interactive Strength is forming a deep technical partnership with Fetch.ai, a developer of decentralized AI agent infrastructure.
The partnership aims to integrate Fetch.ai’s autonomous AI agents into TRNR’s digital fitness ecosystem, powering smart equipment and virtual coaching across the FORME and CLMBR brands.
Through this integration, the company intends to deliver personalized, AI-driven coaching that adapts to users’ needs in real time and ultimately changes how people engage with fitness technology.
Fetch.ai’s decentralized agents are designed to act and collaborate autonomously, enabling highly tailored experiences across health and wellness platforms.
Institutional support for the initiative
The AI-crypto liquidity plan has attracted strong institutional backing: ATW Partners and DWF Labs not only provided capital but also signaled confidence in TRNR’s vision.
DWF Labs’ Managing Partner Andrei Grachev described the initiative as a watershed moment for institutional adoption of crypto assets tied to artificial intelligence.
Interactive Strength also selected BitGo, a top-tier digital asset custodian, to handle storage and trading of its $FET holdings, adding an extra layer of institutional security to the operation.
The strategic approach is intended not only to increase financial flexibility but also to support TRNR’s broader ambitions in AI-driven services and digital asset management.
The AI liquidity strategy coincides with Interactive Strength’s ongoing acquisition efforts, including pending purchases of Sportstech Brands Holding GmbH and Wattbike.
Sportstech reported year-over-year revenue growth of 36% for April 2025, with revenue of approximately $54 million—an addition TRNR believes will complement its expanding digital fitness platform.
Although the company currently operates with negative gross margins and faces short-term liabilities that exceed its liquid assets, Interactive Strength has achieved revenue growth of over 445% in the past twelve months, indicating strong business momentum.
Recent financing actions, including a convertible note and issuance of preferred shares, further underscore TRNR’s efforts to drive expansion and innovation through strategic capital deployment.
Fetch.ai brings decentralized intelligence to the table
At the core of the partnership is Fetch.ai’s decentralized platform, which features a large language model designed for autonomous action rather than just content generation.
Fetch.ai CEO Humayun Sheikh noted that their AI agents are built to interact and act in real time, creating revenue opportunities across industries such as logistics, healthcare, and energy.
These agents form the backbone of the Agentverse platform, which seeks to redefine user-service relationships by replacing traditional search with dynamic, intelligent interactions.
For TRNR, integrating this level of AI capability means not only offering innovative fitness services but also giving shareholders exposure to a rapidly growing segment of the crypto market.
As the company moves forward with token acquisition and technology rollout, investors and industry observers will closely watch how this hybrid model performs in a fast-changing digital landscape.