Key Points
- IMX fell 8.8% in the past 24 hours and briefly dipped below $0.70.
- If the market recovers, the token could soon challenge resistance around $0.80.
IMX Falls Below $0.70 Despite Immutable Launching Mobile Gaming Division
The native token of the Immutable ecosystem, IMX, lost nearly 10% of its value over the weekend. The token traded around $0.90 on Friday before sliding, and it is currently trading near $0.71.
On Monday, after a flash sell-off triggered by Bitcoin dipping below $70,000, IMX briefly fell under $0.70. It has since recovered slightly and remains around $0.71 per token.
Immutable announced the formation of a mobile gaming division on Friday, aiming to target mainstream mobile users with new growth products, expertise, and investment. Despite this strategic move, IMX’s price action has remained weak.
🚨 Announcement 🚨
Today, we are launching Immutable Mobile Gaming.
A focused squad to target mainstream mobile users with new growth products, expertise and investment.
Why?
Because over 50% of mainstream gamers play on mobile, and… pic.twitter.com/7vvFw4wFNZ
— Immutable (@Immutable) Sep 19, 2025
In addition, Web3 games built on the Immutable blockchain can now integrate external crypto payments without being subject to a 30% fee, a change that could benefit developers and players alike.
IMX Targets $0.80 as Downtrend Persists
The IMX/USDT 4-hour chart shows a clear bearish bias following the token’s poor weekend performance. Selling pressure is dominating the market and technical indicators are reflecting that shift.
The MACD lines are approaching a crossover into negative territory, signaling a bearish momentum shift. The RSI sits at 48, below the neutral 50 level, indicating sellers have the upper hand.
If bearish momentum continues, IMX could fall toward the next support level near $0.614 in the short term. However, support at $0.69 remains relatively firm for now.
Conversely, if the market stages a solid recovery, the first major resistance level for IMX would be around $0.867. A sustained bullish rally could propel IMX above last week’s high near $0.97.