The new Bitcoin advertising campaign appears on three double-decker trams across the region
Bitcoin supporters in Hong Kong, coordinated by the Bitcoin Association of Hong Kong, have launched a public awareness campaign to educate residents about cryptocurrency amid ongoing financial and economic changes. The initiative is community-funded and aims to spark conversations about Bitcoin’s role in a rapidly digitizing global economy.
The campaign ran from September 11 to October 8 and featured three double-decker trams wrapped with Bitcoin messaging traveling throughout the special administrative region on rotating routes for four weeks. Each tram carried facts and slogans designed to help the public better understand Bitcoin and the ideas behind it.
Billboards and tram displays included the hashtag #GlobalInternetMoney along with other tags such as #BeYourOwnBank, #DigitalGold, and #MagicInternetMoney to reinforce the campaign’s themes.
In addition to the tram advertising, the campaign was featured on billboards outside Chater Garden from September 11 to 24 and on various billboards across Hong Kong Island from September 11 to October 1.
The campaign materials explained the group’s objectives: to create public space for discussion about how Bitcoin interacts with digitalization, the potential benefits and risks of rapid technological change, and the significance of digital verifiable scarcity.
A central theme of the campaign was scarcity and its connection to sound monetary policy. One billboard highlighted the scale of money printing in the United States after the coronavirus pandemic, contrasting that increase with Bitcoin’s fixed supply:
“More U.S. Dollars have been printed in 2020 than were in existence in 2009. There will only ever be 21 million Bitcoin.”
Another billboard quoted American writer Stewart Brand to emphasize the consequences of failing to adapt to new technology: “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.”
The Hong Kong campaign follows other prominent Bitcoin advertising efforts. In August, the Apple Daily newspaper ran a full-page Bitcoin advertisement, and the asset manager Grayscale carried out a broad educational campaign on Bitcoin in the United States.
The Hong Kong campaign organizers say their goal is educational rather than promotional: to present information and encourage informed public discussion about Bitcoin’s potential uses, risks, and broader economic implications as digital technologies continue to reshape money and finance.