- Hedera (HBAR) has accelerated its downward trajectory.
- The token slid toward the $0.10 mark amid persistent selling pressure and broader weakness across the cryptocurrency market.
- This decline comes despite a partnership with the McLaren F1 team.
Hedera’s price fell alongside other cryptocurrencies on Friday, hitting intraday lows near $0.10.
After a steep drop on January 19, HBAR staged a modest rebound to roughly $0.115.
However, heavy selling pressure across risk assets forced buyers to retreat, turning that brief upside into what looks like the beginning of a deeper decline.
This outlook is reflected across the altcoin ecosystem as Bitcoin struggles under $90,000.
Due to profit-taking amid unfavorable macroeconomic and geopolitical headwinds, BTC fell to lows of $87,700 and is currently trading around $89,230.
HBAR falls despite McLaren partnership
Struggling altcoins, including HBAR, are at risk of further price declines. Hedera has yet to regain momentum despite announcing a significant partnership with McLaren.
Hedera revealed on Thursday a multi-year partnership with McLaren Racing, naming the crypto company an official partner of the McLaren F1 team.
Several crypto firms, such as Coinbase, Crypto.com and Bybit, have already signed major sports-sponsorship deals. Hedera hopes this move will help expand its reach.
“Working with one of the most recognized sports brands in the world is a major milestone for the Hedera ecosystem. It gives us an opportunity to show what Web3 can look like when built on a network people can trust, and connected to experiences fans truly value,” said Charles Adkins, CEO of HBAR, Inc.
HBAR technical outlook
HBAR’s chart displays a pronounced bearish structure, with the price trading well below key moving averages.
The altcoin has been in a prolonged downtrend since peaking around $0.35 last January.
Technical indicators point to further downside risk. HBAR broke the $0.12 support earlier this month and now sits close to $0.10, while oscillators like the RSI trend downward. The Hedera token is below all major moving averages.
If buyers fail to reclaim $0.11, losses could accelerate toward the October lows near $0.0976.
Hedera’s market capitalization stands at about $4.65 billion, down roughly 65% from July 2025 highs. This decline is accompanied by a drop in total value locked to $61.5 million and a 16% reduction in stablecoin supply over the past week.
Futures traders have increased short positions on HBAR, anticipating continued downward pressure despite the absence of fresh ETF inflows.
Analysts say that while a rebound could push HBAR toward $0.16, current indicators favor consolidation or a deeper correction unless Bitcoin stabilizes.
At the moment, BTC is under pressure as some investors rotate into gold.