After Facebook already banned cryptocurrency advertising entirely, another internet giant is following suit: Google. The new changes will not take effect immediately but are scheduled to roll out in June this year.
When presenting the annual “Bad-Ad” report, Google announced a change to its advertising policies for the financial sector. The update affects several topics, including cryptocurrencies. The report states:
Ads for aggregators and affiliates for the following will no longer be allowed to serve:
– Contracts for Difference
– Rolling spot forex
– Financial spread betting
– Binary options and synonymous products
– Cryptocurrencies and related content.
According to the announcement, advertising that is thematically related to cryptocurrencies will no longer be permitted in a broad sense. This includes promotions for cryptocurrency exchanges, initial coin offerings (ICOs), and wallet providers.
However, advertisers may be able to obtain certification to run ads in these categories if they comply with specific guidelines. The update is planned to be rolled out in early June.
Google explains that the move is intended to protect users and ensure a safe browsing experience for everyone. The company calls the measures necessary because the affected area is particularly sensitive.
The 2016 report on Google’s advertising ecosystem showed that a large number of sites had already been removed from the ad network in that year. The report noted that more than 100 “bad” ads were filtered out every second.
We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, we removed 66 million ‘trick-to-click’ ads as well as 48 million ads that were attempting to get users to install unwanted software.
Although there are no official sources confirming this, it is possible that political pressure contributed to Google’s decision.
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