- Crypto exchange Gemini has officially launched its Australian operation.
- The move aims to meet the country’s growing demand for cryptocurrency.
- Australia’s crypto adoption rate rose to 31 percent as of early 2025.
Fresh from a successful debut on the Nasdaq, cryptocurrency exchange Gemini is opening a dedicated operation in Australia as part of its global expansion. The firm, led by twins Tyler and Cameron Winklevoss, will offer its full suite of digital asset services locally, betting on the nation’s increasing interest in crypto.
A new frontier, a local focus
Gemini’s new entity, registered as Gemini Intergalactic Australia, represents a strategic shift toward a localized business model. Previously, Australian customers could access Gemini’s services only through the company’s global platform. Now, with formal registration as a digital currency provider with the Australian Transaction Reports and Analysis Centre (AUSTRAC), Gemini is establishing a formal local presence designed to better serve Australian users.
The decision follows strong market signals. Data from the Australian Independent Reserve Cryptocurrency Index shows that crypto adoption in Australia rose to 31 percent in early 2025, indicating a sizable and engaged user base and underscoring the market opportunity.
The power of a local presence
Beyond gaining market share, Gemini’s local operation aims to build a more tailored experience for Australians. The company has already recorded promising growth among institutional clients in the region, supporting the case for a team on the ground dedicated to local needs and regulatory requirements.
“We think that there’s enough market opportunity for us to build a local platform,” Saad Ahmed, head of APAC at Gemini, told Reuters at the TOKEN2049 conference. He noted institutional interest from Australia as a driver for establishing a localized, optimized business.
We have some institutional customers from Australia, and I think that is another area where we’ve seen some growth. So having a team on the ground, building a business which is localised, which is optimised for Australian users… makes sense for us.
The Australian launch is a notable milestone for the New York City-based company, which recently completed a $425 million initial public offering. For the Winklevoss twins and their crypto venture, the move into Australia signals a continued phase of international growth and a commitment to serving diverse markets with locally compliant operations.