- GameStop has announced that its board has approved adding Bitcoin to the company’s treasury reserve assets.
- The publicly traded video game retailer released the news in a press release on Tuesday, March 25, 2025.
- At the time of publication, Bitcoin was trading above $88,000.
GameStop, the New York Stock Exchange–listed video game retailer known for its GME meme-stock saga, confirmed that it will add Bitcoin (BTC) to its treasury reserve assets.
The company made the announcement in a press release issued on Tuesday, March 25, 2025.
GameStop to acquire Bitcoin for its treasury
According to the release, GameStop’s board of directors voted unanimously to update the company’s investment policy to permit the purchase and holding of Bitcoin as part of its treasury reserves.
This decision places GameStop among a growing number of corporations that have allocated a portion of their cash reserves to Bitcoin. High-profile examples include Tesla and MicroStrategy (now operating under the name Strategy), the latter of which has become the largest corporate holder of Bitcoin.
The announcement coincides with GameStop’s fourth-quarter earnings report, released after markets closed on March 25, 2025. It also follows initial reports from roughly a month earlier that the company was exploring cryptocurrency investments, including the potential addition of BTC to its balance sheet.
Those earlier reports were driven in part by a social media post from GameStop CEO Ryan Cohen. In the shared photo, Cohen appeared alongside Michael Saylor, founder and executive chairman of Strategy, a company notable for its substantial corporate Bitcoin holdings.
Strategy currently holds the largest corporate Bitcoin position, with over 506,000 BTC acquired at a total cost exceeding $33.7 billion. That precedent has encouraged other public companies to evaluate Bitcoin as a treasury asset.
At the time of writing, Bitcoin traded near $88,200, largely unchanged over the previous 24 hours and up about 8% over the past week. Following the announcement, GameStop’s stock saw a notable after-hours move.
GameStop (GME) shares rose approximately 6% in after-hours trading, trading around $26.82 as investors reacted to the company’s updated investment policy.