- Eric Trump, son of U.S. President Donald Trump, has joined the advisory council of the Japan-based Bitcoin treasury company Metaplanet.
- Metaplanet announced the appointment on March 21, 2025, noting that Eric will assist in guiding the company’s Bitcoin strategy.
- Metaplanet holds more than 3,200 BTC and is an aggressive buyer of Bitcoin as a treasury asset.
Eric Trump has joined Metaplanet Inc., a Japanese publicly listed company on the Tokyo Stock Exchange, as an advisor.
Metaplanet announced on March 21, 2025, that Eric Trump has joined its newly formed Strategic Board of Advisors “with immediate effect.”
Metaplanet adds Eric Trump to the board
According to the company, which is an active buyer of Bitcoin (BTC), Trump’s appointment supports its goal of promoting broader BTC adoption. The Strategic Board of Advisors is expected to play a central role in shaping Metaplanet’s Bitcoin treasury strategy.
Eric Trump serves as an executive vice president at The Trump Organization and is one of the family’s most vocal proponents of Bitcoin and cryptocurrencies. Metaplanet said he brings extensive business experience and commercial insight to the board.
“We are honored to welcome Eric Trump as the first member of our Strategic Board of Advisors and look forward to having him join our annual meeting,” said Simon Gerovich, Representative Director of Metaplanet, in a statement.
Gerovich added:
“His business acumen, commitment to the Bitcoin community and global hospitality perspective will be invaluable as we accelerate Metaplanet’s vision to become one of the world’s leading Bitcoin treasury companies.”
Viewing Bitcoin as a financial asset
The new Strategic Board of Advisors will provide guidance on Metaplanet’s corporate strategy, capital allocation and partnership development. In this capacity, Eric’s input is expected to reinforce Metaplanet’s position among the world’s prominent Bitcoin-focused companies.
Following its most recent BTC purchase on March 18, 2025, Metaplanet now holds more than 3,200 Bitcoin in its treasury. The March 18 acquisition comprised 150 BTC, purchased for roughly 1.8 billion yen, or about $12.5 million.
Eric Trump is also involved with the decentralized finance initiative World Liberty Financial and has previously identified Bitcoin and Ethereum as leading investment opportunities. At the time of reporting, Bitcoin trades near $83,000, down from its all-time high of $109,000. Ethereum remains below $2,000, though some analysts project a potential rise toward $4,000 in 2025.