[PRESS RELEASE – Miami, Florida, May 4th, 2026]
For decades, the DeLorean has meant more than just a car. With its distinctive gullwing doors and futuristic silhouette, it has become a cultural icon—symbolizing the future, rebellion, and the idea that something ordinary can become extraordinary. That cultural meaning has always belonged to the community rather than to any single owner.
Now that cultural legacy is moving closer to the blockchain. DeLorean Labs, the official Web3 division of DeLorean Motor Company, is bridging its native token, $DMC, to Solana. The integration is supported by the Solana Foundation and enabled by Sunrise, powered by the Wormhole bridge. For the first time, everyday traders, DeFi users, NFT collectors, and real-world-asset enthusiasts in the Solana ecosystem can hold a piece of one of the most storied automotive brands.
“Seeing a brand like DeLorean move onchain is a big moment. Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets. We’re excited to bring $DMC into the ecosystem.”
– Saeed Badreg, Co-Founder and CEO, Wormhole Labs
DeLorean Labs believes iconic intellectual property should be accessible and community-owned, not locked behind velvet ropes. Bringing $DMC natively to Solana—the leading retail-driven chain—embodies that belief. This integration puts a legendary brand directly into the hands of millions of users who grew up admiring it, benefiting from Solana’s speed and low transaction costs.
In today’s maturing market, simply being a token is not enough. The projects likely to shape the next era of crypto will blend cultural influence with robust onchain infrastructure—platforms that embrace their IP while developing real protocols and durable value for their communities. DeLorean joins established brands that have already recognized Solana’s potential.
With this native integration, Solana users will be able to buy, hold, stake, and use $DMC across leading platforms. Token holders will gain priority access to upcoming tokenized DeLorean vehicle drops and participate in DeLorean’s governance framework—a pioneering model for a globally recognized brand that enables the community to have a direct, decentralized role in shaping future development. This shift represents a move toward participation-driven brand ecosystems where users act as contributors rather than passive consumers.
“DeLorean is about momentum, innovation, and pushing boundaries, values that align perfectly with what’s happening on Solana, and in the Solana community right now. We’re not just launching a token; we’re committing to the ecosystem.”
— Evan Kuhn, President, DeLorean Labs
The announcement arrives as tokenization of real-world assets transitions from niche experimentation to mainstream dialogue. DeLorean Labs expects that the brands people already love will play a central role in bringing the next wave of users onchain. The DeLorean is more than nostalgia—it is a proof of concept: if a cultural icon can be tokenized, governed, and owned by its community, similar models can be applied more broadly.
DeLorean $DMC is now live on Solana.
About DeLorean Labs
DeLorean Labs is the official Web3 arm of the iconic DeLorean Motor Company (DMC), focused on innovative digital technologies that bridge an iconic past with a limitless future. DeLorean continues its tradition of innovation by introducing the world’s first tokenized electric vehicle using the DeLorean Protocol—an on-chain vehicle reservation, marketplace, and analytics system. At the core of the DeLorean ecosystem is $DMC, a token that blends cultural relevance, practical utility, and the backing of a recognized Web2 brand.
For the latest updates, visit deloreanlabs.com or follow @DeLoreanLabs on X.
Media Contact:
DeLorean Labs Press
About Sunrise
Sunrise is the day-one asset gateway for Solana. Sunrise enables new onchain assets—crypto, stocks, commodities, and more—to list on Solana with liquidity available immediately, giving users and builders access to live, tradable markets from the start. Sunrise is developed by Wormhole Labs.
About Wormhole Labs
Wormhole Labs builds products, tools, and reference implementations to expand the cross-chain ecosystem. The company is committed to open-source development and to creating infrastructure that connects decentralized networks.
Contact
Email: [email protected]