- Cryptocurrency exchange Gemini has officially launched its Australian operation.
- The move aims to tap into the country’s growing demand for digital assets.
- Cryptocurrency adoption in Australia rose to 31% in early 2025.
Fresh from a successful public debut on the Nasdaq, cryptocurrency exchange Gemini is opening the next chapter of its global expansion by establishing a strong foothold in Australia’s fast-growing market.
The initiative, led by billionaire twins Tyler and Cameron Winklevoss, will bring Gemini’s full suite of digital asset services to local customers, reflecting a strategic bet on Australia’s rising appetite for crypto.
A new frontier with a local focus
The new operation, officially named Gemini Intergalactic Australia, marks a significant strategic shift for the company.
While Australian customers could previously access Gemini’s platform, they were served through the company’s global arm.
Now, with formal registration as a digital currency provider with the Australian Transaction Reports and Analysis Centre (AUSTRAC), Gemini is creating a dedicated, localized presence.
The decision is backed by clear market data.
According to the Australian Independent Reserve Cryptocurrency Index, the country’s crypto adoption rate climbed to 31% earlier this year — a clear indicator of a crypto-savvy population and a substantial market opportunity.
The advantage of a local presence
For Gemini, establishing a local operation is about more than capturing market share; it’s about delivering a tailored, optimized experience for Australian users.
The company has already shown promising growth in the region, particularly among institutional clients.
“We believe there is enough market opportunity to build a local platform,” Saad Ahmed, Gemini’s head of APAC, told Reuters on the sidelines of the TOKEN2049 crypto conference.
We have some institutional clients from Australia and I think this is another area where we’ve seen growth. So having a team on the ground, building a localized business that’s optimized for Australian users… makes sense for us.
The launch is the latest major milestone for the New York City-based firm, which successfully raised $425 million in an initial public offering last month.
For the Winklevoss twins’ crypto empire, the move down under signals that a new phase of global expansion is well underway.