- Crypto.com acquires Watchdog Capital to enter the U.S. equities market.
- The acquisition enables trading of stocks and options alongside cryptocurrency services.
- CEO Kris Marszalek promises a full suite of services for investors by year-end.
Crypto.com has announced the acquisition of Watchdog Capital, LLC, a United States broker-dealer registered with the Securities and Exchange Commission (SEC).
This strategic purchase will allow Crypto.com to offer eligible U.S. customers access to stock and equity options trading, representing a significant expansion of its product lineup. As a registered broker-dealer, Watchdog Capital operates under the regulatory oversight of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).
By integrating a regulated broker-dealer into its operations, Crypto.com can combine traditional asset trading—most notably stocks—with its existing cryptocurrency services. The move aims to provide users with a unified trading platform that responds to rising demand for diversified financial products. CEO Kris Marszalek emphasized the company’s commitment to delivering a seamless trading experience for American investors.
“By the end of this year, Crypto.com will deliver a full range of services across its family of businesses, including crypto derivatives and now equities,” he said.
This action reflects a broader industry trend toward bridging traditional finance and decentralized finance. The acquisition not only positions Crypto.com to meet a wider set of financial needs but also mirrors a growing pattern among crypto firms to incorporate conventional financial services into their offerings.
As the landscape evolves, the platform intends to simplify trading for both cryptocurrency investors and those focused on traditional assets, providing a compliant, user-friendly route for U.S.-based customers seeking opportunities across both markets.
Crypto.com is expected to announce additional details about access requirements and trading eligibility, further clarifying its role in the rapidly changing financial marketplace.