CoinDCX Data Shows Rising Indian Demand for Diverse Digital Assets

  • CoinDCX users now hold an average of five tokens, up from two to three previously.
  • The number of female investors has doubled year over year as they increasingly diversify.
  • With the average age rising to 32, millennials remain the platform’s primary user group.

Indian crypto investors are showing a stronger preference for diversified digital-asset portfolios, signaling an early shift toward more deliberate, long-term allocation strategies.

CoinDCX, in its annual report released Thursday, found that retail investors across the country are gradually moving away from viewing crypto solely through a Bitcoin-centric lens, suggesting market participation will become more mature in 2025.

The trend reflects growing confidence and curiosity among investors, who are willing to explore a broader range of opportunities across an expanding digital ecosystem.

The exchange found that the average user now holds roughly five tokens, compared with two to three in 2022.

This steady increase in holdings indicates greater attention to portfolio construction and a willingness to explore areas of the crypto market beyond the most established assets.

Layer-1 tokens drive activity

CoinDCX’s report shows that layer-1 assets account for 43.3% of portfolio trading volume.

Bitcoin, priced at $93,133, represents 26.5% of allocations. Memecoins make up 11.8% of users’ portfolios, indicating that speculative interest remains part of the broader diversification trend.

According to the exchange, as nationwide adoption expands, Indian traders are becoming more adept at navigating different categories of digital assets.

The report notes that cryptocurrencies are increasingly seen by many users as a natural extension of familiar financial products.

Millennials dominate participation

The platform’s user base continues to age, with the average trader now 32 years old. Millennials still make up the majority of users, outpacing Gen Z in adoption, though younger traders remain active.

Gen Z users aged 18 to 24 tend to favor emerging narratives such as layer-2 ecosystems, memecoins, and non-fungible tokens. Their behavior reflects a stronger interest in thematic or speculative sectors.

CoinDCX also reports that the number of female investors has doubled year over year. These users are broadening their holdings beyond Bitcoin and Ethereum (priced at $3,183) to include tokens like Solana, priced at $1.67.

Founded in 2018 and backed by Coinbase, CoinDCX is one of India’s largest cryptocurrency exchanges, with more than 20 million registered users. It remains a major entry point for retail access to digital assets.

India shows broad but shallow adoption

CoinDCX notes that India continues to lead on early indicators of digital-asset awareness, including mobile-first trading behavior and high engagement with educational content on platforms.

These signals point to strong national interest in cryptocurrencies as a financial category.

However, the exchange found that deeper, research-driven participation remains limited. Many users enter the market via popular assets or trending stories rather than through ongoing engagement with the broader ecosystem.

As a result, the platform describes adoption in India as “broad” but not yet “deep.”

CoinDCX says the country is still in the early stages of its digital-asset journey and that there is significant room for education, innovation, and long-term growth as user sophistication develops.