- Candy Digital, an NFT startup, has partnered with Getty Images to offer 1970s music photography as NFTs.
- The collaboration will sell rare photographs and music-related NFTs featuring iconic artists and photographers from the 1970s.
- The drops will include legendary images captured by renowned photographers of the era.
Candy Digital has curated a new NFT collection with Getty Images focused on some of the most influential musicians and photographers of the 1970s. The lineup highlights rock and soul icons such as John Lennon, James Brown, and Elvis Presley, presenting a selection of rare and iconic images from that decade.
The NFT collection is scheduled to launch as an open-edition mint on March 21, 2023.
Candy Digital and Getty Images partnership
This collection follows the partnership agreement announced in May 2022 between Candy Digital and Getty Images. Candy Digital, which launched in 2021 and gained attention with its official Major League Baseball collectibles, is expanding its offerings through this collaboration with Getty Images.
As part of the promotion, Candy Digital will distribute a free introductory NFT between March 7 and March 15.
The open-edition mints will showcase works related to artists and photographers including Elvis Presley, Steve Morley, David Redfern, Don Paulsen, Richard Creamer, Peter Keegan, Fin Costello, Bruce Springsteen, David Bowie, Stevie Nicks, The Rolling Stones, Gladys Knight, Jimi Hendrix, James Brown, John Lennon, and AC/DC.
The collection will be available on Candy Digital’s website beginning March 21 and will be released to buyers in the United States, United Kingdom, Canada, Australia, Germany, France, Japan, Spain, Hong Kong, and Portugal. Prices are expected to range from $25 to $200.
Candy Digital’s activity has increased significantly in recent months, helped in part by momentum in the NFT market and the rise of competing marketplaces. Recent shifts in the market have led to renewed interest in NFT collections and trading activity.