Trump Media and Technology Group, a company affiliated with Donald Trump and publicly traded in the U.S., announced that it has raised $2.5 billion to invest in Bitcoin (BTC).
Bitcoin’s price, which had been trading around $109,000 before the announcement, pushed above $110,000 as buyers sought to regain the higher level.
The announcement coincides with the start of Bitcoin 2025, a major Bitcoin conference in Las Vegas, where Eric Trump and Donald Trump Jr. are expected to speak.
Trump Media targets $2.5 billion Bitcoin treasury
Trump Media, listed on Nasdaq and NYSE American under the ticker DJT, operates the social media app Truth Social as well as the Truth+ streaming platform and fintech firm Truth.Fi.
On Tuesday, the company disclosed plans to raise $2.5 billion from 50 institutional investors through a subscription agreement that targets $1.5 billion in common shares of Trump Media and $1 billion in senior secured convertible notes.
The funds from the private placement are expected to close on May 29, 2025.
According to the company’s announcement, proceeds from the offering will be used to establish a Bitcoin treasury.
“We view Bitcoin as the ultimate instrument of financial freedom, and Trump Media will now hold cryptocurrency as a significant part of our assets. This initial acquisition of our crown jewel asset will help protect our company from censorship and discrimination by financial institutions,” said Devin Nunes, CEO and chairman of Trump Media.
BTC on the balance sheet
Adding Bitcoin to the balance sheet of a Trump family-owned company would make it part of a growing group of public companies that have accumulated billions of dollars in digital assets.
One of the largest corporate accumulators of BTC is Grayscale, which has gathered more than $40 billion in Bitcoin since it began accumulating in 2020.
The surge in spot Bitcoin exchange-traded funds (ETFs) has also seen BlackRock and other large firms purchase thousands of BTC as inflows increased.
Crypto.com and Anchorage Digital are serving as custodians for Trump Media as it initiates its Bitcoin treasury effort.
Other firms supporting TMTG in the transaction include Yorkville Securities and Clear Street as joint lead placement agents, with Cantor Fitzgerald serving as financial advisor.
Bitcoin traded around $110,065 at the time of writing, roughly 1.7% below the all-time high of $111,970 reached on May 22, 2025.