- Former executives from Coral Capital aim to raise $100 million to acquire BNB tokens through a Nasdaq-listed company.
- BNB’s price could rise on renewed institutional interest, mirroring trends seen in bitcoin treasury accumulation.
- The token could climb above $700 in a bullish scenario, though primary support sits near $550.
BNB is trading slightly higher as a group of former crypto hedge fund executives move to shake up the digital-asset market with plans to raise $100 million to buy Binance’s BNB token.
According to reports, the executives intend to pursue the initiative through a publicly listed company.
Modeled after the bitcoin treasury strategy popularized by Michael Saylor, the plan signals growing institutional interest in BNB, which currently holds an $87 billion market capitalization.
Hedge fund executives seek $100 million for BNB treasury
Bloomberg reports that former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger and Johnathan Pasch are in advanced talks to raise $100 million for a Nasdaq-listed company they control.
The trio plans to rename the entity Build & Build Corporation and begin accumulating BNB tokens this month.
The approach echoes the crypto treasury trend initiated by Saylor’s strategy, which has amassed roughly $60 billion in bitcoin since 2020.
Bloomberg notes that a BNB treasury would position Build & Build as the first public company to hold BNB as a primary cash asset, giving investors regulated-market exposure to the Binance ecosystem.
A spokesperson for the team declined to comment on the fundraising efforts.
A “MicroStrategy” for BNB
The move follows a wave of public companies diversifying into cryptocurrencies. While early adopters focused primarily on bitcoin, recent efforts have targeted altcoins such as Ethereum, Solana and now BNB.
Changpeng Zhao, Binance’s founder and former CEO, reacted to the news on X, noting that a “BNB microstrategy” appears to be forming.
BNB “microstrategy” coming to a company near you! https://t.co/90FXknLtex
— CZ 🔶 BNB (@cz_binance) June 23, 2025
Binance—the world’s largest crypto exchange—created BNB in 2017.
The token functions as a utility asset for fee discounts and settlement on the BNB Smart Chain, a widely used blockchain for decentralized applications.
Despite Binance’s 2023 guilty plea on anti-money-laundering charges and a $4.3 billion fine, BNB’s market resilience highlights its continued appeal to institutional investors.
Regarding Build & Build Corporation’s plans, CZ commented:
“I’ve heard of several different companies doing this. So far none is guided by me/us. But we are extremely supportive. BNB is a native public-chain coin, not ‘tied’ to Binance Holdings Ltd or Binance CEX.”
BNB price outlook
BNB’s price trajectory has been down since peaking at $794 in December 2024.
Although prices have pulled back and currently hover around $622, the altcoin remains positioned for upside amid renewed institutional interest.
On the daily chart, key technical indicators favor short-term bearish pressure.
The relative strength index (RSI) sits near 37 and has been rising from oversold territory.
However, the moving average convergence divergence (MACD) shows buyer weakness after a recent bearish cross, with the MACD line below the signal line.
BNB currently trades above a critical support zone near $600. A decisive break above $650 could allow bulls to target the $700 area.
Conversely, primary support lies around $550.
Analysts point to BNB’s utility within the Binance ecosystem and the exchange’s regulatory progress in the U.S.—notably the SEC’s decision to end its legal battle with Binance in May 2025—as key drivers of strength.
The proposed $100 million treasury could further boost demand and push BNB’s price higher.
Still, investors should remain cautious: macroeconomic conditions and regulatory developments can quickly influence the broader crypto market and BNB’s outlook.