- Former Coral Capital executives aim to raise USD 100 million to acquire BNB tokens through a Nasdaq-listed company.
- BNB’s price could rise amid renewed institutional interest, reflecting a trend similar to Bitcoin treasury strategies.
- The token’s value could climb above USD 700 in a bullish scenario, although key support sits near USD 550.
BNB has gained modestly as a group of former crypto hedge fund executives looks to shake up the market with a USD 100 million fundraising plan to buy Binance’s BNB token.
Reports indicate the executives are pursuing the initiative through a publicly traded company.
The move, inspired by the Bitcoin treasury approach popularized by Michael Saylor, highlights growing institutional interest in BNB, which currently has a market capitalization of roughly USD 87 billion.
Hedge fund executives target USD 100 million for a BNB treasury
According to a Bloomberg report, former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger and Johnathan Pasch are in advanced talks to raise USD 100 million for a Nasdaq-listed company they control.
The trio plans to rename the company Build & Build Corporation and begin accumulating BNB tokens this month.
The strategy mirrors the crypto treasury trend set by Michael Saylor’s MicroStrategy, which has accumulated a substantial Bitcoin reserve since 2020.
Bloomberg says the BNB treasury move would make Build & Build the first public company to hold BNB as its primary treasury asset, offering investors regulated-market exposure to the Binance ecosystem.
A spokesperson for the team declined to comment on the fundraising effort.
The “BNB microstrategy”
This initiative follows a wave of public companies diversifying into crypto. While early adopters focused on Bitcoin, recent moves have expanded to altcoins such as Ethereum, Solana and now BNB.
Changpeng Zhao, Binance’s founder and former CEO, commented on the development, noting on X that a “BNB ‘microstrategy’” is taking shape.
BNB “microstrategy” coming to a company near you! https://t.co/90FXknLtex
— CZ 🔶 BNB (@cz_binance) June 23, 2025
Binance, the world’s largest crypto exchange, launched BNB in 2017.
The token is used for trading fee discounts and transaction fees on BNB Smart Chain, a blockchain widely used for decentralized applications.
Despite Binance’s 2023 guilty plea for anti-money laundering violations and a USD 4.3 billion fine, BNB’s market resilience underscores its appeal to institutional buyers.
Regarding Build & Build Corporation’s plans, CZ said:
“I’ve heard of a few different companies doing this. So far, none are driven by me/us. But we are supportive. BNB is a native coin of a public blockchain, not ‘pegged’ to Binance Holdings Ltd or Binance CEX.”
BNB price outlook
BNB’s price trend has been downward since peaking at USD 794 in December 2024, but it has shown recent strength and now trades around USD 622 amid renewed institutional interest.
On the daily chart, key technical indicators suggest short-term caution for bulls.
The Relative Strength Index (RSI) sits near 37 and has been rising from an oversold area.
However, the Moving Average Convergence Divergence (MACD) points to weakness after a recent bearish cross, with the MACD line below the signal line.
BNB currently trades above critical support near USD 600. A break above USD 650 could open the door for bulls to target USD 700.
Conversely, primary support lies around USD 550.
Analysts attribute BNB’s strength to its utility within the Binance ecosystem and the exchange’s recovery in a more crypto-friendly U.S. regulatory environment after the SEC ended its legal battle with Binance in May 2025.
The proposed USD 100 million treasury buy could further boost demand and push BNB’s price higher.
Investors should remain cautious, however, as macroeconomic developments and regulatory shifts can still significantly affect the broader cryptocurrency market.