Blockchain.com, a leading cryptocurrency company known for products such as crypto wallets, has entered into a partnership with the Dallas Cowboys, the Texas-based NFL football team. This marks the first time a crypto firm has formed an official partnership with an NFL team.
The agreement comes less than a month after the Dallas Cowboys announced they were open to blockchain partnerships, allowing the club to collaborate with crypto exchanges, wallet providers and NFT platforms.
What does the Blockchain.com partnership include?
Under the partnership, Blockchain.com will receive stadium presence at AT&T Stadium, the home of the Dallas Cowboys. The digital asset company will also gain social and digital integration with the club, prominent stadium signage, and significant television, radio and digital advertising.
The contract additionally includes notable branding opportunities, content collaboration and advertising rights.
When announcing the partnership at a press conference at the Dallas Cowboys’ headquarters this morning, team owner and president Jerry Jones said:
“We are proud to be the first team in the NFL to sign an official cryptocurrency partnership, and we’re excited to enter this innovative business relationship with Blockchain.com.”
Jones expressed pride that the club is the first NFL team to formalize a crypto partnership and said he believes Blockchain.com will help the Cowboys connect with fans both online and in virtual spaces.
For his part, Blockchain.com CEO Peter Smith said the partnership represents a meaningful step toward broader crypto adoption and education, particularly within the Dallas Cowboys community in Texas.
Blockchain.com to launch special promotion for Cowboys fans
As part of the partnership, Blockchain.com plans to run a special promotion: Dallas Cowboys fans who sign up on the Blockchain.com platform with their email addresses and make cryptocurrency purchases totaling $100 or more during the upcoming week will receive a $50 crypto bonus.