- YZi Labs backs the first U.S.-based BNB treasury company from 10X Capital, which aims for an initial public offering.
- Nano Labs recently purchased $50 million in BNB tokens and plans to increase holdings to $1 billion worth of BNB.
- Binance Coin (BNB) has broken above $665, signaling a possible upward move toward a $733 target.
While Bitcoin (BTC) has historically dominated corporate liquidity strategies, Binance Coin (BNB) is emerging as the next major digital asset attracting large-scale institutional interest.
Changpeng Zhao, Binance’s former CEO, through his venture YZi Labs, has supported the creation of a U.S.-based finance company by 10X Capital that will focus exclusively on BNB.
10X Capital is proud to announce a game changer, the first $BNB Treasury Company in the U.S. with the support of @YZiLabs, led by $GLXY co-founder David @Namdar, 10X CIO Russell Read, and @SaadNaja, formerly of @krakenfx . Stay Tuned!
https://t.co/Lb4CC6YhaV
— 10X Capital (@10XCapitalUSA) July 10, 2025
With institutional demand for regulated crypto exposure rising, this new BNB finance company marks a pivotal step in broadening altcoin adoption beyond exchange utility.
First-of-its-kind BNB-focused treasury targeting an IPO
Supported by former Binance CEO Changpeng Zhao, YZi Labs is backing a pioneering BNB-focused treasury company in the United States.
The company’s plan is to pursue an initial public offering to provide traditional investors exposure to BNB without the need to manage digital wallets directly.
The new firm intends to issue BNB-backed shares on a major U.S. exchange using a transparent structure modeled on ETF-style reporting while maintaining regulatory compliance.
Under this structure, institutional investors would gain BNB exposure via equity investments, offering a simplified route for allocating to crypto assets.
YZi Labs will oversee execution of the strategy and partner with 10X Capital, which will handle capital management for the business.
The leadership team adds substantial institutional credibility, including David Namdar, co-founder of Galaxy Digital, and Russell Read, former CIO for CalPERS and the Alaska Permanent Fund.
Their participation strengthens the initiative’s credibility and highlights BNB’s strategic role in broader financial portfolios.
YZi Labs executives said they have already engaged more than thirty additional teams that are evaluating similar treasury models using BNB as a core asset.
Corporate accumulation of BNB
This move coincides with Changpeng Zhao’s continued long-term conviction in BNB; he reportedly held 94 million tokens in June 2024, representing roughly 64% of the circulating supply.
Binance itself holds an additional 31.5%, indicating a high concentration of supply among a small group of stakeholders.
Meanwhile, Nasdaq-listed Nano Labs recently invested $50 million to acquire more than 74,000 BNB.
Nano Labs plans to scale that position to as much as $1 billion in BNB, suggesting an intent to hold up to 10% of the circulating supply.
The company’s aggressive liquidity expansion is being financed via convertible notes and private placements, and its shares rose following the announcement.
Other firms, including Build & Build Corporation and Trident Digital, are reportedly seeking substantial BNB allocations as well, following a strategy similar to MicroStrategy’s approach with Bitcoin.
This wave of institutional purchases reflects growing confidence in BNB’s long-term value beyond its use as a transaction token.
Binance Coin (BNB) price outlook
The market has reacted to these strategic shifts with renewed optimism: BNB recently broke above the $665 resistance level inside an ascending triangle pattern.
Whale accumulation has intensified in recent weeks, and on-chain data shows over 2.5 million active BNB Smart Chain addresses—an indicator of strong demand and network engagement.
If momentum persists, analysts expect the token to target $733, with key support at $635 needing to hold to keep the breakout valid.
BNB currently trades around $670, placing it roughly 15% below its all-time high of $788 reached in December 2024.
With a market capitalization approaching $98 billion, BNB has secured a top-five cryptocurrency position and is increasingly perceived as more than a utility token.
For traders and institutional investors, this moment signals BNB’s gradual integration into the formal structures of traditional finance.