- Binance Pay and web3 payment provider xMoney have joined forces to promote crypto payments across Europe.
- The strategic partnership will leverage blockchain technology to offer cryptocurrency payments to more than 20,000 businesses across the EU.
- Users will gain access to crypto payments for luxury goods, real estate, e-commerce, travel, gaming and other merchant services.
Binance Pay, the payment solution from leading crypto exchange Binance, has partnered with web3 payments platform xMoney to expand crypto payment adoption throughout Europe.
The Binance Pay team announced a strategic partnership with xMoney on February 3, 2025. Under the agreement, Binance Pay will operate using xMoney’s regulatory approval as a Markets in Crypto-Assets (MiCA) licensed platform to provide cryptocurrency payment services to more than 20,000 merchants in the region.
Integrating xMoney expands Binance Pay’s supported merchant network to over 32,000. In December 2024, the number of merchants accepting Binance Pay stood at 12,000, a 36% increase from 9,800 in December 2023.
Starting in 2025, buyers can use Binance Pay to complete payments on xMoney, enabling faster, safer and simpler transactions with support for more than 90 cryptocurrencies. Merchants do not need extra steps to enable the service, which provides additional options to satisfy customers.
Leveraging Blockchain Advantages
Customers will be able to pay with cryptocurrency through Binance Pay for e-commerce purchases, luxury items, travel bookings, real estate transactions and gaming purchases. These merchant services are part of xMoney’s expanding commerce network, which already includes municipal and government clients such as the City of Lugano and the National Administration of the Principality of Liechtenstein.
EU MiCA compliance increases the potential for continued growth of this merchant base by providing a regulated framework that supports broader adoption.
Jonathan Lim, Global Head of Binance Pay, commented on the partnership:
“This collaboration between Binance Pay and xMoney comes at a pivotal moment as cryptocurrency moves into mainstream commerce and public services. The ability to pay for luxury goods, travel and even public services with crypto shows how digital currencies are becoming a practical tool for everyday transactions.”
Lim said the partnership harnesses the benefits of blockchain technology to create tangible value for merchants and customers. Security, efficiency and accessibility are among the key advantages available to users and businesses.
“Partnering with Binance Pay is a meaningful step toward bridging blockchain and traditional finance. By integrating Binance Pay, we are expanding our ecosystem and offering our users greater flexibility and choice in how they transact,” said Greg Siurunis, CEO of xMoney Global.