- AVAX One’s treasury held over 13.8 million AVAX as of November 23, 2025.
- Recent purchases signal further commitment by the company to the long-term growth of Avalanche.
- Key areas of focus include decentralized finance and enterprise applications.
AVAX One, a treasury management firm specializing in blockchain assets, has increased its holdings of Avalanche’s native token, AVAX. The accumulation follows the company’s recent rebranding and comes amid a broader market downturn, underscoring growing institutional interest in cryptocurrency as a treasury asset.
Despite market volatility, Avalanche has shown resilience, with AVAX trading above $12 as the network gains traction in decentralized finance (DeFi) and enterprise use cases.
AVAX One expands Avalanche treasury holdings
Digital asset treasuries remain an important feature of the crypto ecosystem even as the initial hype around new launches has cooled. Large-cap networks such as Bitcoin, Ethereum, Solana, and XRP continue to attract significant treasury allocations.
AVAX One’s latest disclosure represents a notable expansion by a corporate treasury manager into Avalanche. In a press release, the firm reported that it had materially increased its AVAX position, bringing total holdings past 13.8 million tokens.
Between November 5 and November 23, 2025, AVAX One acquired 9,377,475 AVAX at an average price of $11.73 per token, spending roughly $110 million. These purchases, executed methodically over several weeks, position AVAX One among the larger institutional custodians of Avalanche’s native cryptocurrency.
“Since launching our treasury strategy earlier this month, we have rapidly accumulated more than 13.8 million AVAX and completed our corporate rebrand — decisive steps that reflect our conviction in Avalanche’s high-speed, institutional-grade blockchain built for the future of finance,” said Jolie Kahn, chief executive officer of AVAX One. “We intend to remain highly opportunistic with our remaining cash position as we evaluate additional purchases of AVAX tokens and our own stock, both of which we believe represent compelling value at current levels.”
Avalanche price outlook
Avalanche’s growing use in real-world assets (RWA) and DeFi, combined with balance sheet moves by treasury firms like AVAX One, contributes to ecosystem growth and could support liquidity and adoption.
AVAX’s price in 2025 showed significant volatility, dipping to around $15 in April before climbing above $35 in September. As of November 24, 2025, AVAX traded near $13.30—slightly positive on the day but down about 12% over the prior week. Short-term upside would be strengthened by a breakout above $14 and $15.
Broader market conditions, including institutional product flows and regulatory developments, will remain critical for any sustained rally. The growing presence of treasury buyers and interest in regulated products could prove supportive for price discovery.
Matt Zhang, chairman of the AVAX One board, commented that the current environment presents a buying opportunity. He emphasized Avalanche’s role as a foundational technology for emerging financial infrastructure and said the firm believes accumulating AVAX now can create long-term value for shareholders amid market volatility.