- As of November 23, 2025, AVAX One’s treasury held more than 13.8 million AVAX.
- The purchases signal the company’s continued commitment to long-term growth of the Avalanche ecosystem.
- Key growth areas include decentralized finance and enterprise applications.
AVAX One, a treasury management firm focused on blockchain assets, has increased its holdings of Avalanche’s native token, AVAX.
This accumulation follows the company’s recent rebrand and comes amid a broader market downturn.
Nevertheless, it reflects growing institutional interest in cryptocurrency allocations within corporate treasuries.
Meanwhile, Avalanche (AVAX) has shown resilience above $12 while the network continues to expand in decentralized finance (DeFi) and enterprise use cases.
AVAX One adds to its Avalanche treasury
Digital asset treasuries remain an important part of the crypto ecosystem despite a temporary slowdown in attention around various launches. Bitcoin, Ethereum, Solana and XRP are among the largest coins that have drawn billions in treasury allocations.
The latest disclosure from AVAX One represents a meaningful expansion of the firm’s digital asset treasury.
In a press release, AVAX One said it had increased its holdings of AVAX.
Specifically, the company raised its AVAX position to more than 13.8 million tokens.
Between November 5 and November 23, 2025, AVAX One purchased 9,377,475 AVAX at an average price of $11.73 per token. The purchases totaled about $110 million and, through methodical acquisitions over recent weeks, place the firm among the largest institutional holders of Avalanche’s native cryptocurrency.
“Since launching our treasury strategy earlier this month, we have quickly accumulated over 13.8 million AVAX and completed a corporate rebrand — decisive steps that reflect our conviction in Avalanche as a high-speed, institutional-grade blockchain built for the future of finance,” said Jolie Kahn, CEO of AVAX One. “We intend to remain opportunistic with our remaining cash position while evaluating additional purchases of AVAX tokens and our own shares, which we believe represent compelling value at current levels.”
What’s the outlook for Avalanche’s price?
Avalanche’s progress in real-world assets (RWA) and DeFi, together with initiatives like AVAX One’s treasury allocations, is helping to grow the Avalanche ecosystem.
Higher liquidity and continued adoption by corporate treasuries could support price discovery.
AVAX’s price action in 2025 included a trough near $15 in April followed by a sharp rebound above $35 in September.
On November 24, 2025, AVAX traded around $13.30, in positive territory for the day but down roughly 12% over the prior week. Bulls are targeting a breakout above $14 and $15 to restore short-term upward momentum.
Broader market catalysts, including developments around potential AVAX ETFs, could prove important for bullish sentiment.
Matt Zhang, chairman of AVAX One’s board, said current prices may present an attractive buying opportunity.
“Avalanche is rapidly establishing itself as one of the foundational technologies shaping the future of global finance. Given current market volatility, we believe this is an appropriate time to accumulate AVAX and enhance value for our shareholders,” he said.