Gaming giant Atari Corporation has reportedly partnered with crypto exchange Bitcoin.com to prepare the sale of its ETH-based asset ATRI
Famous in the entertainment and electronics industries, Atari is now preparing to enter the blockchain and cryptocurrency space. The company has created its own crypto asset, designed primarily with the video game sector in mind.
In a press release, the Atari group announced that its ERC-20 token, ATRI, is scheduled to launch in November. The company added that it selected Bitcoin.com to facilitate the ATRI sale.
The plan is to deploy the ERC-20 token initially in areas where Atari is already well established, including blockchain gaming, video games, and casino games. Atari Chain CEO Frédéric Chesnais said the company has ambitious plans for its upcoming ETH-based crypto assets.
“Our goal is to continue adding practical use cases within the industry and to foster the development of an ecosystem centered on the Atari token and the Atari brand, enabling new types of decentralized services on the blockchain,” he explained.
Details about the token’s value proposition remain limited. Atari has stated that the token will be used to support and revitalize aspects of the video game industry. According to the company’s announcement, the public sale will begin early next month with Bitcoin.com hosting the sale.
Interested participants will need to complete a mandatory authentication step on the public portal before the token launch. The authentication procedure will be conducted as a KYC (Know Your Customer) verification.
During the sale, users will be able to purchase the token using common cryptocurrencies such as Ethereum, Bitcoin, and Litecoin. Atari reportedly plans to list the token on additional platforms in the future to increase liquidity.