- This initiative honors the historic milestone of Bitcoin’s first real-world transaction.
- ZOOMEX’s campaign directly targets the original vision of cryptocurrency.
- The campaign will run across ZOOMEX’s global social media channels.
As the world approaches the 16th anniversary of Bitcoin Pizza Day, ZOOMEX, a leading global digital asset exchange, today announced the launch of its Pizza Week campaign.
The initiative celebrates the landmark moment when Bitcoin was first used in a real-world purchase and highlights the importance of making crypto usable in everyday life.
ZOOMEX’s Pizza Week emphasizes the original purpose of cryptocurrency: to enable practical, everyday transactions. The campaign spotlights the company’s core product suite — ZoomCard, ZoomexStocks, and the 0-Cost Trading Competition — as tools to move digital assets from speculative instruments toward everyday utility.
On May 22, 2010, programmer Laszlo Hanyecz posted on the BitcoinTalk forum offering 10,000 BTC in exchange for two large pizzas. A forum user accepted, making what is widely regarded as the first real-world Bitcoin transaction. At the time, the 10,000 BTC were worth about $41; at Bitcoin’s all-time high in May 2025, they would have been worth over $1.1 billion. But ZOOMEX’s Pizza Week focuses less on the dollar value and more on the act itself: a test that demonstrated Bitcoin could function as a medium of exchange.
“For years the conversation has centered on how much that pizza would be worth today,” said Fernando Lillo, Marketing Director at ZOOMEX. “Laszlo wasn’t speculating—he was testing whether crypto could interact with daily life. That distinction is what Pizza Week is designed to highlight.”
Over the past 16 years the question of crypto’s usefulness has been answered in many ways. Institutional adoption has grown: MicroStrategy now holds 818,869 BTC, representing a significant share of the total supply; governments and sovereign funds have disclosed exposure; and the global crypto market capitalization is between $2.5 and $2.7 trillion, with Bitcoin accounting for roughly 60%.
Still, ZOOMEX argues the industry has sometimes strayed from Laszlo’s original intent. For long stretches, the prevailing message encouraged holding and accumulation rather than spending. That trend is shifting: crypto payment card volumes rose from about $100 million in early 2023 to more than $1.5 billion by late 2025, and continued growth has been recorded into 2026. Today, a meaningful portion of adults in the US use crypto for everyday transactions, payments, and financial management.
To address this evolving landscape, ZOOMEX has developed a product ecosystem designed to deliver real-world utility:
- Arena 0-Cost Trading Competition: Open now with a $600,000 prize pool. Arena supplies participants with $100–$200 in platform-funded trial capital, with zero entry fee. Competitors start on equal footing; outcomes are determined by trading volume and ROI, not by who has the deepest pockets.
- ZoomexStocks: U.S. stock-linked assets — including Apple, Tesla, and Nvidia — accessible directly from a crypto account, without fiat conversion or a separate brokerage account. This feature treats crypto as a gateway to broader financial exposure, echoing the spirit of Laszlo’s early experiment.
- ZoomCard: A multi-currency virtual Mastercard issued in partnership with a licensed financial institution. ZoomCard supports USD, EUR, CHF, SGD, HKD, and JPY, with no issuance or annual fees, and compatibility with Apple Pay, Google Pay, and Samsung Pay. It’s designed to move crypto from charts to checkout.
Pizza Week will run across ZOOMEX’s global social channels and include a dedicated campaign space. To encourage adoption, ZOOMEX is launching a community reward pool offering USDT incentives and exclusive trading coupons for participants. The company is also producing localized content with regional teams, including a ZoomCard promotional video demonstrating real-world crypto payments.
About Zoomex
Founded in 2021, Zoomex is a global cryptocurrency trading platform with over 3 million users across more than 35 countries and regions, offering 600+ trading pairs. Operating under the values “Simple × User-Friendly × Fast,” Zoomex emphasizes fairness, integrity, and transparency while delivering a high-performance, low-barrier trading experience.
Zoomex’s platform is powered by a high-performance matching engine and transparent asset and order displays to ensure consistent trade execution and traceable outcomes. This design helps reduce information asymmetry and lets users clearly view their assets and each trading result. While prioritizing speed and efficiency, Zoomex continues to optimize product structure and user experience with robust risk management in place.
As an official partner of the Haas F1 Team, Zoomex brings a focus on speed, precision, and reliable execution. The company also maintains an exclusive global brand ambassador partnership with goalkeeper Emiliano Martínez, whose professionalism and consistency reflect Zoomex’s commitment to fair trading and long-term user trust.
On security and compliance, Zoomex holds regulatory registrations and licenses including Canada MSB, US MSB, US NFA, and Australia AUSTRAC, and has passed security audits by blockchain security firm Hacken. By operating within a compliant framework and offering flexible identity verification and an open trading system, Zoomex aims to provide a simpler, more transparent, secure, and accessible trading environment for users worldwide.
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